BusinessUSA

The Netflix adaptation of The Talented Mr. Ripley is fueling tourism in a small Italian town – but not all residents are happy about it

The Netflix adaptation of Patricia Highsmith’s 1950s novel “The Talented Mr. Ripley” has sparked a tourism boom in the picturesque Italian seaside town of Atrani.

Airbnb saw a remarkable 93% increase in bookings in the town of Ravello, located about 15 minutes from where Ripley was filmed.

Reservations at Minori, another lesser-known location just eight minutes from Atrani, are up 63 percent, according to the home-sharing site.

Released earlier this month, the Netflix series Ripley arrives 25 years after the Amalfi Coast was beautifully featured in the 1999 film adaptation of Highsmith’s novel.

As tourists flock to this quaint town of just a thousand residents, local residents and business owners are preparing for unprecedented challenges posed by large crowds this summer.

The Netflix adaptation of Patricia Highsmith’s 1950s novel “The Talented Mr. Ripley” has sparked a surge in tourism in the picturesque Italian town of Atrani.

Airbnb saw a remarkable 93% increase in bookings in Ravello, a town about 15 minutes from Atrani where Ripley was filmed.  Pictured: People waiting for a bus to Ravello in 2019

Airbnb saw a remarkable 93% increase in bookings in Ravello, a town about 15 minutes from Atrani where Ripley was filmed. Pictured: People waiting for a bus to Ravello in 2019

Released earlier this month, the Netflix series Ripley arrives 25 years after the Amalfi Coast was beautifully featured in the 1999 film adaptation of Highsmith's novel.

Released earlier this month, the Netflix series Ripley arrives 25 years after the Amalfi Coast was beautifully featured in the 1999 film adaptation of Highsmith’s novel.

In a travel guide released last week, Airbnb highlights some hidden spots near Atrani, encouraging Ripley-inspired tourists to explore the lesser-known regions of the Amalfi Coast.

Amanda Cupples, Managing Director of Airbnb UK and Northern Europe, said: “It’s no surprise that a show as visually spectacular as ‘Ripley’ would inspire viewers to explore the Amalfi Coast for their next getaway.

“By highlighting the lesser-known Italian town of Atrani, it shows travelers they can avoid the crowds, while still quenching their ‘Ripley’ wanderlust.”

Spanning just 0.8 square miles, Atrani stands out as one of the country’s smallest villages, a hidden gem overshadowed by its more illustrious counterparts on the Amalfi Coast.

While some local business owners are excited to see the tourism boom following Netflix’s exposure, others are less enthusiastic.

Antonio Buonocore, who runs seaside restaurant Le Arcate, told the Guardian: “The impeccable photography has certainly brought additional publicity to our little village.”

People at Castiglione beach on the Amalfi coast

Atrani is a hidden gem on the Amalfi Coast

Spanning just 0.8 square miles, Atrani stands out as one of the country’s smallest villages, a hidden gem overshadowed by its more illustrious counterparts on the Amalfi Coast.

While some local business owners are excited to see the tourism boom following Netflix's exposure, others are less enthusiastic.

While some local business owners are excited to see the tourism boom following Netflix’s exposure, others are less enthusiastic.

People sitting at tables outside a restaurant in central Amalfi in summer 2019

People sitting at tables outside a restaurant in central Amalfi in summer 2019

Tourists flocked to a pier on the Amalfi Coast in 2019

Tourists flocked to a pier on the Amalfi Coast in 2019

Some residents are unhappy, especially after the influx of selfie-hunting tourists that has flooded the coast in recent years.

Antonella Florio said: “This coast is saturated with overtourism. If more visitors come thanks to the series, I sincerely hope that they will come in the low season.

Luisa Criscolo, property manager of Chiara’s House, agrees: “If tourism develops, the risk is that it will not be managed intelligently. Our village cannot accommodate a large number of tourists. Cars, buses and motorcycles leave traffic paralyzed.

“Authorities must keep a decent number of places open for longer so that some visits can be channeled to other times of the year, and must also encourage the use of river transport and offer more frequent services in more frequent buses. small.”

When American author John Steinbeck visited the Amalfi Coast in 1953, he declared it to be one of the “most beautiful and spectacular coasts in the world.”

With its sparkling sea, towns that look like movie sets, and rich history of A-list visitors, the Amalfi Coast has been attracting celebrities and tourists ever since.

Gina Lollobrigida on the Amalfi Coast while filming Beat the Devil

Gina Lollobrigida on the Amalfi Coast while filming Beat the Devil

Humphrey Bogart riding a donkey in Ravello on the Amalfi Coast while filming Beat the Devil

Humphrey Bogart riding a donkey in Ravello on the Amalfi Coast while filming Beat the Devil

Jacqueline Kennedy walking the streets of Ravello during her trip in 1962

Jacqueline Kennedy walking the streets of Ravello during her trip in 1962

One of the main plazas features photos of Humphrey Bogart, John Huston, Lollobrigida and Truman Capote working on the 1953 film Beat the Devil.

Greta Garbo and Leopold Stokowsky, who allegedly had an affair, also stayed in Ravello.

DH Lawrence also frequented the area and even worked on Lady Chatterley’s Lover while there.

Other literary visitors to Amalfi included Henry Longfellow, Graham Greene and Virginia Woolf. Some, like Gore Vidal, had their own villa.

Composer Richard Wagner took inspiration from Ravello’s setting for Klingsor’s magical garden in Parsifal.

Grace Kelly spent time at the Buca di Bacco Hotel in Positano, while Elizabeth Taylor visited her husband Richard Burton and boyfriend Henry Wynberg.

Jacqueline Kennedy enjoyed a visit to the Amalfi Coast in 1962, when she was first lady of the United States. She spent three weeks in Ravello and it was there that she first met her future lover Gianni Agnelli.

dailymail us

Back to top button