The manufacturer of Jack Daniel says that Canada removing the bottles of the worse shelves than the prices ”

The Canadian provinces derive us from the alcohols in the shelves of stores in response to Trump’s commercial policy is “worse than prices,” said the boss of Jack Daniel, Brown-Forman.

Several Canadian provinces, including Ontario, which is by far the most populous, has taken measures this week in retaliation for American prices on Canadian products.

The Ontario alcohol control council (LCBO), one of the largest alcohol buyers in the world, withdrew the American manufacturing drinks from its shelves on Tuesday.

Brown-Forman boss Lawson Whiting said that the Canadian response was “disproportionate” to the 25% of Canadian products imposed by the Trump administration.

“I mean, it’s worse than a price, because it literally removes your sales, completely removing our products from the shelves,” said Whiting.

In response to prices, Canada retreated with 25% samples from goods imported from the United States, including beer, spirits and wine.

Some provinces have also taken measures, especially in Ontario and Nova Scotia.

Ontario Prime Minister Doug Ford said LCBO sells nearly $ 1 billion in American alcohol per year. “To date, each of these products is outside the shelves,” said Ford on Tuesday.

The LCBO is the exclusive wholesale of Ontario, which means that other retailers, bars and restaurants in the province will no longer be able to replenish American products, said Ford.

Nevertheless, Mr. Whiting said that Canada represents only 1% of total Brown-Forman sales, so that the company can resist the blow.

Canadians are informed by LCBO to buy products made in Canada. Some Canadians have turned to local goods anyway in response to Trump prices.

Prime Minister of Canada, Justin Trudeau, criticized the American prices on Tuesday, saying that imposing them was “a very stupid thing to do”.

He also accused the American president of planning “a total collapse of the Canadian economy because it will facilitate annexing us”.

Trump made a number of remarks on the creation of Canada on the 51st state of his country, that the Minister of Foreign Affairs of Canada, Mélanie Joly, said that she was taking “very seriously”.

Washington also placed 25% of prices on Mexico, although Trump said he temporarily spare car manufacturers in Canada and Mexico from taxes.

Mr. Whiting said Brown-Forman will also see what’s going on in Mexico, which represented 7% of his sales in 2024.