- “Value”, “Nostalgia” and “Innovation” are the biggest fashionable words for fast food chains in 2025.
- The bone and crisp chicken will continue to be a trend this year after several new versions in 2024.
- Generation Z consumers also personalize their orders with fun soaking sauces.
Gen Z leads the trends of fast food with his love of crisp chicken, soil sauces and daring flavors inspired by the international.
Apparently, all fast food chains are trying to win on Gen Z, which have more spending power than previous generations and around 360 billion dollars in available income, wrote Rubix Food in its next flavor report, which was published in November.
To identify the largest trends for fast food menus, especially among the crowd of generation Z, Business Insider spoke with chain leaders like Wingstop and Taco Bell of their visions for 2025.
We also examined the Rubix report, which has collected data on the desires of the Z generation through group and individual interviews and surveys on social networks. He analyzed the responses of nearly 16,000 generation Z consumers between December 2023 and November 2024.
Here are the biggest fast food trends for 2025, shaped by the appetite of Gen Z.
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