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Hello and welcome to Equity, a startup business podcast where we uncover the numbers and nuances behind the headlines.
Welcome to an old-school tradition of fairness: the bonus show! Despite our regular episodes this week, we have one more for you. Why this additional edition? Because Battery Ventures released an interesting report on Gen Z and I wanted to talk about it.
So I had Courtney Chow, vice president of Battery and one of the authors of the report, to discuss it with me. You can read the report itself here.
Here is what we are committed to:
- The cultural divide: Generation Z is large and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generations, making the culture itself more personal and distinct. For startups, that means branding will become a different challenge if they want to reach that demographic.
- Everything is a short video: Given the massive use of TikTok by Gen Z and the popularity of other platforms offering short videos, we were curious how small businesses can compete with incumbents who already have a Reels strategy, if you prefer.
- Ethical capitalism: One of the most interesting areas of the Battery report was its notes on the entrepreneurial nature of Gen Z and its diversity. Gen Z also has expectations about the goods and services they buy, tied to the actions of the companies behind the sale. So if you want to sell to Gen Z, you might have to worry about climate change, for example.
Gone are the days when millennials were the punching bag of the media, blamed for this and blamed for that. Now we are ____
Enjoy the rest of your weekend and we’ll discuss it on Monday!
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