- Sean Evans criticized the advertisers for underestimating YouTube’s “hotlines” compared to television programs.
- YouTube questions traditional television, but some advertisers still ignore it.
- He said that the success of “hot” highlights the influence of YouTube, despite the initial cancellation fears.
Sean Evans, the host of the Talk show of Chicken Eaters of the wing “Hot Ones”, said that he had “sick of” having to assert his popular YouTube series to advertisers who always consider the platform as less than television.
“The obstacle that I think we all want the brands to overcome is this idea that there is a difference between the eyeballs that exist on YouTube against the eyeballs that exist on linear television,” said Evans, speaking on a creator panel presented by YouTube in Sxsw.
“He is absolutely worthy of comparison and competition with all these other programs, and in many ways in these categories, he lasts these emissions,” he said. “It is sometimes a difficult thing for the brands to wrap their heads, but it is just an observable fact that is clearly obvious, and I am in a way, as if to have it to explain it again and again.”
YouTube has become the best television destination for two years of racing, according to Nielsen, on the strength of independent creators, increasingly threatening the Hollywood players inheritance and making some play some to catch up and seek their own creators.
However, some first-rate advertisers still consider the platform less precious than traditional television, due to its many videos generated by users.
Evans is one of the oldest and most successful Youtubers. Started 10 years ago, “Hot Ones” was born from the complex media, which has become a part of Buzzfeed in 2021. Over the years, guests are welcomed like Margot Robbie, Scarlett Johansson and Gordon Ramsey. He and a group of investors bought First We Feast, the studio behind “Hot Ones” last year in Buzzfeed in an agreement of $ 82.5 million.
During the session, Evans expressed his concern about the cancellation of the program at its beginnings.
“It was not a great success at the beginning, and I used to joke with Chris (Schonberger, the” Hot Ones “chest) on how we eat this really spicy food and no one cares at all,” he said. “If this was on a network or something like that, we would probably have been canceled before we never had the chance to understand exactly what the show was and what it meant.”
He also talked about his passion for reading viewers’ comments, which he used to stay connected to the public.
“I always go through the comments,” he said. “There are Nielsen notes or something else, but you don’t have this double -meaning street. It is a kind of drug for me. It is actually a dopamine that I really look forward to every week.”
Evans also explained how he is preparing for interviews. According to the guest, he listens to their music, watch their films or read their books.
“You just dive into the equipment as much as you can,” he said. “After having a kind of idea of who is that person, see if you can extract an interview with this, then make a little chair psychology with the person.”
He also revealed that there was no special sauce to meet the consequences of the consumption of all hot wings.
“I just did it, you know. I think, you know, as painful and miserable as it could sometimes be, as uncomfortable as it is, it’s much better than my life before it,” he said.
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