Tesla sales in Germany fell in May for the fifth consecutive month, while the demand for electric vehicles continued to slip into a large part of Europe, despite Elon Musk’s efforts to divert its objective from its American government activities and return to its companies.
New Tesla Cars registrations in Germany, the largest automotive market in Europe, fell by more than a third compared to the same month of last year, showed the data published by the Federal Motor Transport Authority in the country, KBA on Wednesday.
Tesla sales in other European countries have also remained depressed, down more than 67% in France and 29% in Spain in May.
Only Norway stood out as an exception, Tesla selling 2,600 cars in May, more triple of the number sold a year earlier. Sales were carried out by deliveries of the recently renovated Tesla version of its most popular vehicle, the Y model.
In neighboring Sweden, Volkswagen has sold almost twice as much of its latest electric model, the ID.7, that the new Y of Tesla model, whose overall sales in the country fell by 53%.
Mr. Musk tried to minimize the extent of Tesla’s losses in Europe, indicating to Bloomberg News in an interview with Qatar Economic Forum that, although it is the region where the brand is faced with its largest challenges, “the European automotive market is quite low.”
But European market data do not support this assertion. In Germany, sales of cars powered by battery increased by almost 45% in May, compared to a year earlier. In Spain, overall sales of electric cars increased by 72%, while Tesla sales slipped by 19%.
In Germany, the demand for Byd, the main rival of Tesla, Rose Ninefold, the strongest demonstration of a producer of electric vehicles from China. The company, which has exceeded Tesla as the The best world seller of electric cars This year, broke out in Europe, despite prices of 17% imposed by the European Union in 2024.
Although Mr. Musk left his role in the White House, Tesla sales were affected by his foray into politics. In April, the company indicated that its vehicle sales had dropped by 13% in the first quarter compared to the previous year, as a profit immersed at its lowest level in four years.