The editor -in -chief of the NY Times, Joe Kahn, says that the newspaper develops in the red states

• The editor -in -chief of the Top New York Times, Joe Kahn, said that the newspaper increased in the red states despite the partisan division.
• However, Pew research shows more than twice as many democrats (53%) that Republicans are counting on time.
• Kahn explained how The Times tries to strengthen the reader’s confidence and why he still has room to grow.

The editor-in-chief of the Top New York Times, Joe Kahn, said that his newspaper has grown great growth outside the coast and has room to find out more, despite the austere political fracture in the United States.

The Americans vary considerably in the sources of information on which they count, according to their policy. A report by the Pew Research Center in 2024 revealed that even mass media like ABC, CNN and NPR who consider themselves non -partisan are much more likely to be favored by Democrats with Republicans for new politicians. More than twice as many Democrats (53%) that Republicans count on Times, per bench. Meanwhile, Donald Trump’s elections showed the decline in the influence of consumer media.

This would seem to present a challenge for these points of sale inherited from developing their audience when such a large part of the country does not trust them. According to Gallup, the Republicans are about twice as likely (59%) that the general public to be wary of mass media.

Despite this, Kahn said that if the Times does not collect information on the political affiliations of subscribers, it has experienced significant growth in the red states.

“We tend not to target ideologically, but that said, our proof shows that we have important penetration and readership in the counties and certain parts of America which have strongly favored Trump for the president,” said Kahn. “There are a lot of things we do in our relationships that are useful to people who live throughout the country.”

A Times representative has shared separately that its 10 best states for subscribers’ growth rates in the past five years were all outside the northeast and west coast and that the South opens the way to the hearing growth. The Midwest and the South – which largely voted for Trump in 2024 – represent 42% of its readership so far this year, said the representative.

Times has an advantage because it has so many entry points beyond new politicians. Its discount extends to subjects of news and lifestyle as well as its popular games and its cooking applications. Times was a rare success among the main media, the growth of subscribers compensating for essentially flat advertising revenues.

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“I’m not pretending that many people who have trouble in Core are among the main demo of New York Times readers,” said Kahn. “The more people see themselves as supporters, the less likely they are to want to engage with a brand of news that is not aligned with their partisan interest. But I think these people attract much more attention than they really represent it.”

How time is trying to counter decline

Kahn also explained how Times tries to grow confidence.

Here are some ways:

While the Times adopts new ways of doing things to open its process to readers, Kahn remains firm that journalists should not share their personal political opinions online, although some in the editorial room think that it is time to abandon the tradition of the appearance of the objective.

“I am not interested in what the other members of my editorial hall personally think of the policy of the day,” he said. “This is not part of their work and the value we offer to people journalists. Their job is to report and understand and give an overview of the news.”