The CEO is now working with customers instead of simply winning and eating them

This test also filed is based on a conversation with Yann Magnan, the 53 -year -old CEO of 73 thongs, a Fintech company, which is based between New York and London. It was published for duration and clarity.

I founded my business, 73 String, during the COVVI-19 pandemic, so it was not until 2022 that I started to meet potential customers and partners in person for the first time. At that time, I was based in France, so I traveled to London, New York and San Francisco to meet them.

They have always been short trips, so I started to think about what I could do with my customers to spend so much time with them.

Every morning, I like to do something physical, whether it is a fitness class, a gym training or a race. I realized that the people I met were the same. So, during a trip in 2022 to meet a customer, I thought: “Rather than going to have a drink, why I don’t invite him to come and run with me?”

We went to run to Central Park, and it was really nice. We did not exercise as intensely as I would do if I was alone, but we had an excellent conversation and made a link. He has actually become a good friend since then.

Since then, I started to take customers for a race or invite them to a class of Bootcamp fitness in Barry or Barry every time I travel. And when I went to a conference, I invited customers to come with me at Barry for a course Before the start of events. I do lessons or lessons with the members of my team now too.

He obtained a very good reception and it is a big commercial tactic, because it is fun, people appreciate it, and you can have good conversations at the same time.

More business people are ready for a training session in the United States than in France

I am French, and the typical way of French to maintain relations with customers was “winning and dinner”. I am still doing this, but we also have fantastic comments on the gymnasium meetings early in the morning.

Doing both is great because after a night of victory and restoration, you enjoy being able to enter the gym the next morning.

I will not try to sell a contract during these meetings – it is a question of connecting with a person and to know them better, whether by sweating together or having a good glass of wine. I hope that we love each other and that the commercial conversation can come later.

I am probably “Wining and Dining” of customers 70% of the time and I make the physical form of the 30% – I do the exercise with a customer approximately once a week on average. The tendency to physical form evolves fairly quickly, so I would not be surprised if it was 50/50 in a few years, especially in the United States.

The United States is a totally different beast with regard to fitness. The average business guy in France is not as much in physical shape as to London or in the United States. The culture of a person’s country is very important, but there is certainly an increase in interest in physical form in the business world – perhaps because there is a competitive element in both.

I find that I am so much more effective when I do the exercise regularly, so it helps me to perform better.

I would not force anyone to work with me – but many people are ready to

So far, it was above all motivated to me, but some of my customers and team members have started to ask me to join them in the fitness activities they do that day.

I understand that not everyone is in fitness, and I do not want to force the exercise to anyone or make someone feel bad if he does not join.

I ask my customers subtle questions to determine if they are in fitness and see if they want to join me for training.

You get beautiful surprises – I discovered that a guy I supposed was in a physical condition similar to me was actually much more fit and run Three or four marathons per year, while another customer had led a 180 km race (around 112 miles) the previous weekend.

I even hired people I met in fitness lessons. Our chief of staff was my training partner in a gymnasium in Paris. It took about two months before I started talking about what we did for work, but I liked its attitude and competitiveness. He also had the required expertise and qualifications, but that’s how I hired him.

I started working to network by chance, but it works very well for me. He mainly kills two birds with a stone.