The brands are desperate to stress that they are “made in America” as President Trump Continue to handle prices To put pressure for a local manufacturing renaissance.
However, some companies have been accused of having cheated customers saying that their product had been manufactured in the United States, when in fact it was partly done abroad.
Consequently, dozens of brands are now faced with legal action on their advertising and packaging.
The dispute is driven by a law firm in California Kazerouni Law Group who has already launched 10 of the 13 collective appeals filed so far this year.
In comparison, there were only seven similar cases brought to all last year, according to the consumer defense group Truth in advertising.
“One of the platforms on which the administration worked was the importance of American manufacturing things”, A “Abbas Kazerounian, founding partner of Kazerouni Law Group, said to the Wall Street Journal.
“The American public therefore said and came out:” It is something that is important to us. “”
Kazerouni cases allege that popular brands have used this feeling to sell more products and justify higher prices, without their origins being entirely in the United States.
High -level consumer goods were attracted to the fray, including French mustard
The manufacturers of high -level consumer goods were attracted to the fray, notably Goya Foods, French’s Mustard, Pepsico’s pure Leaf Thate and Dude Wipes.
Only guy Wipes spoke publicly about their case, telling the newspaper that they are convinced that he will be rejected.
The brand now puts “assembled in the United States”, on their men’s toiletries, to reflect the fact that some components come from abroad.
Last year, Kazerounian continued the OLAPLEX capillary care brand, for claiming to be manufactured in the United States.
The case resulted in a regulation and, although Olaplex did not admit reprehensible acts, he agreed to pay fees of $ 1.05 million in Kazerouni and give $ 5,000 to the applicant.
Another high -level case, brought by another company, saw a jury awarding $ 2.36 million in April to the complainants of collective appeals who continued the Bigelow teas manufacturer.
The case argued that the tea company had in an inaccurate manner “made in the United States” on its packaging.
The chances are certainly in favor of Kazerounian. Of the 80 “Made in America” collective appeals that have been brought since 2011, only five have been rejected, according to data from Truth in Advertising.
Abbas Kazerounian, founding partner of Kazerouni Law Group directs the legal accusation
Goya foods are prosecuted to say that their products are made in America
Pure -leaf teas made by Pepsico also found themselves in the shooting line
No jury has never released in favor of defense companies, said the group.
Companies are so concerned about the threat of legal action that they preventively modify their advertising and packaging equipment.
The manufacturer of Jeep and RAM vehicles have changed a new advertising campaign To avoid saying that their vehicles have been built in America because they contain imported parts.
“I think it is important to educate the public, and companies, which are more sophisticated than consumers in general, on the reasons why these cases are important,” concluded Kazerounian.
