Blueberry sales Jumbo of the Fruitist has tripled in the past 12 months, according to the company.
Source: fruityist
Berry Unicorn Startup Fruitist exceeded $ 400 million in annual sales, thanks to the success of his long -term Jumbo blueberries.
The company, which was founded in 2012, announced on Tuesday that it passed its name of agrovision in the fruity. Previously, it only used the name for the brand of its consumer products, which also include raspberries, blackberries and blueberries.
As the sales of his berries are increasing, the fruitist has raised more than a billion dollars from external investors, according to Pitchbook data. Notable donors include the founder of the Family Office of Bridgewater Associates Ray Dalio.
The fruitist was planning to become a public this year, even if the world’s commercial conflicts struck the actions and have raised fears of a global economic slowdown.
The company tried to stand out in a crowded space in part by positioning its berries as “collaboable”. The snacking category has been one of the fastest in the food industry in recent years.
While many consumers still love Croustilles and Bretzels, many large food companies have widened their portfolios in recent years to include healthier options. The adoption of GLP-1 drugs and the agenda “Make America Healthy Again” pushed by the Secretary of Health, Robert F. Kennedy Jr.
Today, fruit berries are in more than 12,500 North American retailers, including Costco,, Walmart And Whole foods. Sales of its Jumbo blueberries have tripled in the past 12 months, fueling the growth of the company.
Fixing the “berry roulette”
Co-founder and CEO Fruitier Steve Magami
Source: fruityist
The co-founder and CEO, Steve Magami, told CNBC that the fruitist had been created to solve the problem of “Berry Roulette”. This is what he calls the uneven quality of grocery bays, which he blames on the business model of players of inherited products.
“You have a bunch of small producers who send their product to a packer, and the Packer sends the product to a distributor or an importer, then this player sells to retailers, or they send the product to another distributor and then sell to retailers,” said Magami. “You have this disjointed value chain that stifles quality.”
To sell more coherent quality berries, the company grows in microclimats, with its own farms in Oregon, Morocco, Romania and Mexico. It also uses automatic learning models to predict the best time to pick fruit. The fruitist has invested massively in infrastructure, such as cold storage on site to keep the berries fresh before they ship.
The company’s vertically integrated supply chain means that its bays should last longer than competition.
“I intentionally let them sit in my refrigerator for three weeks, and they are still great after three weeks,” said Magami.
Larger berries, such as the Jumbo Blueberries of the company which are two to three times the size of an ordinary blueberry, also have a longer shelf life.
For the future, the fruitist plans to develop in cherries. The company now cultivates them on its Chilean farms and plans to start shipping them next season, which means that they could land in grocery stores in early 2026.
Magami said that the company had invested more than $ 600 million to grow berries all year round and build a global footprint that extends over North America, Europe, the Middle East and Asia.
To date, the fruitist has spent little from the funding she has collected on marketing, although this is ready to change. In February, the Football team of Major League DC United announced a multi -year agreement with the company, including an exclusive partnership on Patch.
Public prices and plans
Pressure for public recognition could take the form of a first public offer.
In January, Bloomberg said that the company weighed as a public in June. Magami refused to comment on the report to CNBC.
If the fruitist decides to become public, he will enter a public market which has given mixed results for new actions in recent years.
Produce a giant Alms Returned to public procurement in 2021. The company’s shares increased by 14% in the past year, exceeding the gains of the S&P 500 of 2% over the same period. Dole, who declared an annual turnover of $ 2.2 billion last year, has a market value of $ 1.3 billion.
However, market disorders caused by the White House trade wars have led a number of companies, such as Klarna and Stubhub, to delay their plans to make public. But investors are interested in consumer companies with strong growth; The actions of the Chinese tea chain Chagee climbed 15% during the start of the company’s public market on Thursday.
Trade tensions have other challenges for a global product company. President Donald Trump temporarily lowered new rate rates on imports from most countries only 10% until early July, but we do not know what could happen after this deadline. India, where it has 20 hectares to grow blueberries, is faced with a 26%task, for example.
However, Magami said that the company provided “a minimum impact” of homework, noting that the company has been investing in American production for years.
“We are optimistic about how this will take place,” he said. “We do not imply to compete with the interior offer, we import to provide 52 weeks.”
Fortunately for the fruitist, the rate rates should increase when national berries are in season.
