- Openai made its Super Bowl debut with an announcement of $ 14 million.
- The announcement establishes a direct line between Chatgpt and some of the most transformative inventions in history.
- Openai said he had used a video text model for brainstorming, but human artists have made the final version.
Openai broadcast his very first announcement of the Super Bowl on Sunday, making a declaration of $ 14 million according to which artificial intelligence belongs to the same category as Fire, The Wheel and Internet.
The 60 -second spot, entitled “The Intelligence Age”, was broadcast during the second quarter and used animation to browse the biggest technological breakthroughs in humanity. Viewers have seen an assembly of definition of innovations – from agriculture to exploring space – before ending in the last moment: the Chatppt on a screen.
“This is really the dawn of a new era,” published Sam Altman, CEO of Openai, after the broadcast of the announcement.
Visually, the announcement is based on the identity of the brand of Openai, using an animation style inspired by pointillism, reflecting the flashing cursor signature of Chatgpt. The company said that its creative team had used Sora, the OpenAi video text model during early brainstorming but confirmed that human artists created the final animation.
OPENAI has greatly supported word-of-mouth and partnerships to develop chatgpt, which has attracted more than 300 million weekly active users since its launch in 2022. The advertising of the Super Bowl marks the first big swing of the ‘Company at consumer public marketing.
Kate Rouch, who became director of Openai marketing in December after joining Coinbase, said that the objective was to present Chatgpt to millions of viewers who had never used her before.
“Our goal was to prick people’s curiosity and help us all realize how AI can open up new possibilities, create more development in our lives and make us more productive, just like all the tools that have been Preceded for those who came for those who came before us, “wrote Openai in a blog article that accompanies him.
The moment of the announcement also comes as technological companies increase their IA brand efforts. Google and Meta both broadcast Super Bowl advertisements focused on AI, with Google promoting its Gemini chatbot and its meta presenting its intelligent Ray-Ban glasses.
Since its launch, Chatgpt has become one of the fastest growth consumption applications of all time. The company is in talks to raise additional SoftBank funds, which could see it worth $ 300 billion. While Openai has deployed new models and explored new sources of income, it remains losses.
By putting Chatgpt in front of 130 million viewers of the Super Bowl, Openai hopes to make AI as familiar as the smartphone.
“We are at the dawn of the intelligence age, and you can participate today,” said Rouch.
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