- The advertising of the Nike Super Bowl has become one of the most spoken online.
- The announcement included female athletes, including Sha’Carri Richardson, Caitlin Clark and A’ja Wilson.
- The advertisements of Dunkin ‘and Jeep also worked well in the data.
Nike has become a big winner in the Super Bowl advertising game.
The surprise return of the brand’s Super Bowl led the most commitment to social media among Sunday advertisers, according to the social and general public intelligence company Meltwater. Nike generated 188,000 commitment actions, a metric of the key advertiser which includes tastes or comments on social networks. It was 40,000 more than the next most engaging advertiser, Jeep.
Nike also had the second highest range online among the advertisers of this year’s game, behind Dunkin ‘, according to Meltwater.
The star advertising of Nike, featuring female athletes like Sha’Carri Richardson, Caitlin Clark and A’ja Wilson, marked the first advertisement of the company’s Super Bowl in 27 years.
The company has not revealed its advertisement in advance. The unexpected beginnings probably contributed to the online buzz, told Meltwater Anna Amarotti, a leader of information on information and marketing information for Meltwater.
The advertisements of Dunkin ‘and Jeep also caused a sensation
Dunkin’s “Dunkings” announced also created a lot of buzz by Reach, another key metric, according to Meltwater. The announcement had the most impressions of this year’s Super Bowl advertisers, with 38.4 million, in front of 23.9 million Nike impressions. Dunkin’s announcement was fifth by the commitment of social media.
Dunkin ‘looked into its Boston roots for the advertising of the Super Bowl, with actors Ben Affleck and Casey Affleck And the former head coach of the Patriots Bill Belichick, among others. Amarotti said that his scope was partly “the effect of a famous person on a brand”, describing how big celebrities can draw a lot of attention to social networks.
Meltwater also followed the public feeling around this year’s Super Bowl announcements. Jeep’s advertising with Harrison Ford was the most visible announcement. The advertising of Pfizer, which praised its research on cancer, generated the most negative feeling.
“Brands with the best performances have judiciously chosen to recognize the societal moment in time, leaning on humor, comfort and relat -taught, rather than on the aspiration and future gaze,” said Alexandra Saab Bjertnæs, Meltwater’s strategy director, in a Bi Bi email.
The other winners of the game brand include Stream Tubiwho had the most mentions on social networks in articles which referred to the Super Bowl, according to data from Social Media Analytics Company Social sprout. Tubi, which belongs to Fox, broadcast the Super Bowl for free.
In the meantime, According to Edo, which measures the impact of television advertisements, T-Mobile triggered the most general public commitment online. Edo follows behavior as if someone is looking for a brand. According to this measure, the announcement of T-Mobile had more than 12 times the commitment of high-performance advertisements in the game. RAM advertisements and liquid death have also marked well.
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