- Dunkin ‘Roast Starbucks in its Super Bowl advertising.
- The announcement, featuring Ben and Casey Affleck, took shots at the long waiting times of Starbucks and at the end of personality.
- The announcement ended with the daring slogan, “America runs on Dunkin ‘.”
Dunkin ‘used the largest advertising space of the year to take shots at Starbucks.
The advertising of the Super Bowl, which presented the duo of actors Ben and Casey Affleck and the NFL coach, Bill Belichick, dotted with Dunkin ‘Merch, represented a competition between the brands of coffee.
The Affleck and Belichick brothers have turned a group of baristas dressed in green jackets, which looked like greenbucks and Starbucks uniforms.
Although the trio did not explicitly mention Starbucks, they targeted some of the very publicized problems of the chain, such as long waiting times and over-personalization.
When one of the baristas dressed in green said: “Dunkin ‘! About to be roasted! Like a dark seasonal roast with coriander and a slight balsamic bumper”, replied to Belichick: “It looks like What is in my elimination of garbage. “
Ben Affleck took a hit on Starbucks, asking: “How much half an hour expectation for my name to spelled in the cup?”
His brother Casey followed with “nobody wants a half-arranging soy milk cap at Double Arca.
In the six -minute prolonged video, they also targeted fast food brands like McDonald’s – coffee and breakfast are an increasingly important part of its menu.
The announcement was made while the new CEO of Starbucks, Brian Niccol, worked to simplify the offers of the chain and eliminate long waiting times by rationalizing its mobile control system.
During the call for results of January 28, Niccol’s finance manager and Starbucks said that the chain would also reduce 30% of menu items to rationalize the service.
Niccol, who said that mobile orders had “chipped” the soul of the company, tries to make Starbucks comfortable coffee where customers can spend time. Dunkin ‘, on the other hand, has been known for a long time as a cheaper coffee with few comfortable seats.
To reduce long waiting times, the CEO of Starbucks has introduced a new algorithm for mobile orders in the call of gains in order to make the mobile control much more fluid.
A Starbucks representative confirmed to BI on Wednesday that it would reduce the ceiling on the number of drinks that customers can buy in a mobile order of 15 to 12 and would remove certain personalization options for its mobile orders.
Representatives of Dunkin and Starbucks did not respond to requests for comments from Business Insider, sent outside regular work hours.
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