The platform, which is expected to go live in summer 2023, aims to increase LiveOps, lifecycle marketing and remote configuration revenue by 3x through personalized player management throughout the lifecycle. player’s journey.
CleverTap, the all-in-one customer engagement platform, announced the launch of CleverTap Gaming at Game Developers Conference 2023. The platform, which is expected to go live in summer 2023, aims to increase revenue for LiveOps, Lifecycle Marketing and Remote Configuration by 3x with personalized player management throughout the player journey.
CleverTap Gaming is powered by TesseractDB™, the company’s proprietary data engine designed for real-time triggering and segmentation with high performance, low latency and massive economies of scale.
The platform offers sophisticated multi-channel campaigns inside and outside the gaming experience and offers rich granularity with unlimited data points and no restrictions on the analysis period, she said. affirmed.
With over 2000 unique player attributes, LiveOps managers can improve the relevance of their offerings with much more accurate insights into user behavior and preferences.
Marketers can plan campaigns with the unexpected in mind, using conditional logic, advanced branching, and a unified composition flow across all channels. Developers can improve productivity and dramatically shorten release cycles with the ability to integrate with existing backend solutions and the native Unity SDK.
Lawrence Hsieh, Senior Product Manager at MobilityWare, said, “Modern gaming is evolving. They’re no longer static endpoints — and with features like LiveOps and remote configuration, developers are empowered to make real-time changes without the hassle of approvals and relaunch. CleverTap Gaming gives us a cost-effective, all-in-one solution that ensures consistency and efficiency while developing, but also promoting an update.
Sunil Thomas, Co-Founder and Executive Chairman of CleverTap, said, “With more than 2.6 billion mobile game players worldwide, it’s only a matter of time before the growth trajectory falters. flatten out and retention becomes a more prominent area of focus. We hope CleverTap Gaming can support studios looking to stay ahead of the curve by maximizing their pre-existing user base through personalized and relevant messaging. When we acquired Leanplum last year, we sought to strengthen our footprint in various verticals and geographies. CleverTap Gaming is another step in that direction, and we are confident that it will further accelerate our growth journey.