The AI ​​Doji fashion application obtains buzz and investments from the Reddit co -founder

• A new virtual test startup propelled by AI arouses buzz in the world of technology.
• Doji raised capital at the end of last year in a round led by the Seven Six Fund by Alexis Ohanian.
• Its fundraising occurs as some in technologies are betting them that AI can invigorate the consumer starting space.

The technological industry drools on a new startup in AI. This time, it’s in fashion space.

Doji, a new application that allows users to create AI avatars with their own resemblance and to try practically clothes, launched from stealth in January and deployed access to its private beta version.

Technicians love it.

The first beta testers, including some who work for other AI companies, such as Anthropic, Cursor and Humane, went to X (formerly Twitter) and LinkedIn to share screenshots of the model versions generated by A-Ai-Eux-les Carrier Bearing Creators.

One of the biggest Doji fans: the co -founder of Reddit Alexis Ohanian.

“The consumer is still fun thanks to AI,” said Ohanian in January about Doji in a post to X, where he published adjustment photos generated by AI of the beta version.

Ohanian also puts money behind.

His venture capital company, Seven Seven Six, invested in Doji, learned Business Insider. Doji confirmed to BI that he had raised an investment at the start of the stadium in 2024 from Seven Seven Six and Origins Fund. Doji did not disclose the size of fundraising.

“Over the years, many people have tried to nail a virtual trial – the last Saint Grail to recreate the experience of the locker room online,” said Seven Seven Six who led the agreement, in a statement. “Powered by their advanced AI technology and their incredible taste, Doji finally brought this experience to consumers with its virtual avatars made.”

Build an AI for everyday consumers

Doji was co -founded by Dorian Dargan (previously at Meta and Apple) and Jim Winkens (previously at Google Deepmind) in 2024 after the first meeting on Twitter in 2022.

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Pairs are self -proclaimed fashion enthusiasts who, in the construction of Doji, bring together their expertise in AI and consumption.

“We started it with ourselves as users,” said Dargan. “And I think that is one of the reasons why it is well received, because it is actually designed for people compared to technology.”

Here is how it works: users download several selfies from different angles and two images of the full body, then wait for about 20 minutes for the AI ​​of the application to generate a virtual model.

In the application, users can try products that the Doji team has organized, as well as to import products with Shoppable links, said Dargan. Then, if someone wants to buy a product he was trying practically, there is a button that brings the user to the place where this product is hosted online.

The consumer has been a sleepy segment of the startups market for years, but the energy pump of energy in industry and obtains investors enthusiastic by opportunities.

“I think that smarter investors now see that most of the AI ​​value is accumulated on the application layer,” said Winkens. “We also see, outside of us, money in the application layer increasingly.”

Doji is not the only virtual trial startup to increase venture capital recently. Vybe, an extension of a browser for Safari which allows people to try almost clothes during online purchases, announced a 4.75 million dollars seed funding led by Stellation Capital last summer.

Technology workers lead to media threshing for the application

Jane Manchun Wong, engineer and technological blogger with access to Doji’s beta version, told Bi that she had learned for the first time on the application after seeing people she knew about X.

A feature that made an impression on Wong was the option for Doji to generate potential outfits.

“I don’t really like to try different clothes choice, so being able to choose clothes for me is really inspiring,” said Wong to Bi.

Karine HSU, founder and CEO of Startup Creative Agency Slope, who also uses Doji’s beta version, said that she was impressed by the precision of the tool. There were a few cases where an item was transposed, or the adjustment was disabled, but it was a minor, she said.

Currently, the Doji application includes an organized selection of articles of brands designers like Maison Margiela, Diesel and Rick Owens. Even if HSU does not buy luxury products, she said it was fun to try things that she would not buy herself and explore her personal style with shoes and accessories. It also used the functionality where doji users can enter their own products on the internet to try.

“I found myself seizing the athlerization of Alo Yoga and other everyday items so that I can see myself in them before buying,” she said. “I ended up going to the store to try the product again, but it was cool to have a reference photo to which I could compare.”