Tesla’s shares (TSLA) dropped by 10.4% on Friday, finishing a turbulent week at $ 239.43, while business tensions between the United States and China have reached new heights. This drop is added to an already difficult year for the electric vehicle, its stock is now down 40% of the year. The company is struggling with a perfect storm of climbing commercial conflicts, political controversies surrounding CEO Elon Musk, disappointing sales figures and increasing competition.
The announcement by President Donald Trump of 34% of “reciprocal” prices on Chinese imports – higher than many analysts did not expect – triggered immediate reprisals from China, with prices of 34% corresponding to American products. This climbing of Tit-for-Tat has important implications for Tesla, which derives around 22% of its total income from China and operates its most productive manufacturing plant.
While Tesla gets on most parts locally in China, which is potentially limiting direct cost increases, the trade conflict creates uncertainty in terms of consumers feeling and Tesla’s brand perception in this crucial market.
Tesla’s problems extend beyond business tensions. The company declared a 13% drop in deliveries of the first quarter – its worst drop in sales in history – with only 336,681 cars delivered between January and March. This represents 50,000 vehicles less compared to the same period last year.
Tesla partially attributed its weak performance in the first quarter to production breaks in the four factories for the Y model updates. However, a large part of this drop seems to be linked to the game against the highly publicized role of Elon Musk in the Trump administration as head of the Ministry of Government Effectiveness (DOGE) and its support for far -right policy in Europe. The demonstrations targeted the Tesla exhibition halls, with certain charging stations and vandalized vehicles.
Political effects are particularly obvious in Tesla’s traditional bastions. European sales dropped by 49% in the first two months of the quarter, German sales down 62%. In the United States, customer loyalty has taken a geographical turn, because the repeated purchases of Tesla owners fell 65% in “blue states” while remaining around 48% in “red states”.
The reports that Musk could go back from his official government role while remaining an informal advisor caused a brief rebound in the course of action, highlighting the concerns of investors concerning the political dimension of Tesla’s challenges.
While Tesla sails on political -opposite winds, competition on the electric vehicle market continues to intensify. Chinese car manufacturer byd (Byddy) said sales of more than 416,000 pure electric vehicles in the first quarter, an increase of 39% which established it firmly as the largest seller of electric vehicles in the world for the quarter.
BYD’s advantages include lower prices and innovative technologies, such as a new load system promising 250 miles after only five minutes of load. Unlike the range limited to five Tesla models, with two models representing 95% of sales, BYD offers a larger range of vehicles at different prices.
On the American market, Tesla saw its dominant position to erode more than 75% market share in 2022 to less than 50% today, according to Kelley Blue Book Estimates.
Analysts remain skeptical about the short -term prospects of the company.
Ryan Brinkman of JPMorgan reduced the estimates of Tesla shares and reiterated a under-pondeed note, setting a price target of $ 120 per share, noting that Tesla’s reported deliveries in the first quarter are considerably lower than expectations and emphasizing what JPMorgan refers as “unprecedented brand damage”. He adjusted the profit forecasts per share for the first quarter to $ 0.36, down compared to the previous estimate of $ 0.40.
Similarly, William Stein of Truist Financials has maintained a maintenance note on Tesla while reducing the price of courses to $ 280 (against $ 373), citing a deficit in Tesla deliveries of 337,000 units against a consensual estimate of 407,900, which suggests lower demand rather than production problems. In addition, although average selling prices are stable, it is worrying about potential pressure to reduce them to stimulate demand.
Tesla is noted overall, on the basis of recent recommendations of 39 analysts. The average price of TSLA shares is $ 312.00, which represents a potential for up 30.31% compared to current levels.
See more notes of TSLA analysts.
Tesla faces significant challenges that reflect internal and external pressures. Trade tensions between the United States and China, associated with political controversies and the participation of the CEO of Tesla, Elon Musk in politics, have an impact on business market performance and consumer feeling. Crush competition in the electric vehicle sector, especially companies like Byd, is the growing competition in the electric vehicle sector, which capture market share with innovative technologies and competitive prices. Analysts are cautious, reducing price objectives and highlighting concerns about the perception and demand for brands. While Tesla still has an upward potential, the way to go seems to be less certain and investors may want to approach the stock with caution.
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