The Chinese retailer Temu changed strategy against American prices.
Thanks to the executive decree, President Donald Trump ended the so-called minimis rule, which allowed goods worth $ 800 or less to enter the country without prices. It also increases the prices on Chinese products by more than 100%, forcing the two Chinese companies like Shein and the American giants like Amazon to adjust the plans and to increase prices.
CNBC reports that TEMU has also been assigned, American buyers observing “import costs” between 130% and 150% added to their invoices. Now, however, the company no longer expands goods directly from China to the United States. Instead, it only displays the products of products available in American warehouses, while goods shipped to China are registered as being out of stock.
“TEMU has actively recruited American sellers to reach the platform,” said a TEMU spokesperson. “This decision is designed to help local merchants reach more customers and develop their businesses.”
