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Temu faces scrutiny after series of Super Bowl ads – NBC Chicago

The e-commerce company behind several Super Bowl ads is facing intense backlash over spot purchases.

Controversial business app Temu is under congressional investigation for alleged use of forced labor and has been accused of spying on its customers.

The app was the most downloaded free iPhone app in the United States last year, according to available data.

Days before the Super Bowl, several federal lawmakers asked CBS, the network that broadcast the game, not to air Temu’s commercials.

Lawmakers said they were investigating the company’s potential use of forced labor and its alleged ties to the Chinese Communist Party.

Launching in 2022, Temu has already collected more than 1,700 customer complaints on the Better Business Bureau website. Most of them were about “what customers call” poor quality of merchandise, refund issues, or shipping delays.

Experts are issuing warnings about a popular shopping app that offers deals seemingly too good to be true, NBC Chicago’s PJ Randhawa reports.

Privacy concerns are also now at the heart of two class action lawsuits.

According to a class-action lawsuit filed in Illinois last November, the app “bypasses” the phone’s security systems to read a user’s private messages, make changes to the phone’s settings and track notifications. »

Another class action lawsuit filed in New York last fall accuses the company of allowing consumers to “compromise financial information,” resulting in their credit card and banking information being sold or leaked after used the app.

In response to one of these class action lawsuits, Temu said in a court filing that all of its users must agree to its terms of service when creating an account. The company says these terms prevent users from filing a class action lawsuit.

Temu also said the allegations of forced labor are “totally unfounded.”

NBC Chicago

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