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Target Reportedly Expands Pride Merchandise Removal Nationwide


  • Target reportedly doubled down on its controversial decision to remove Pride merchandise from its stores.
  • Sources tell Insider that Target has ordered stores across the United States to remove swimwear and other items.
  • Such a move would give a victory to protesters who threatened violence.

Target is dramatically expanding its controversial decision to remove Pride merchandise from its shelves, workers say, as anti-LGBTQ protesters threaten the company with violence.

Employee sources in six states told Insider the order went to stores across the United States on Thursday, less than a week after a similar directive at Target locations in southern states where front-facing Pride screens were removed and moved to low traffic areas. of the shop.

All sources requested anonymity for fear of professional repercussions, as none are authorized to speak to the media. Insider verified their identity and employment.

In particular, they say a line of transgender-friendly swimwear is no longer available after right-wing activists on social media falsely claimed adult-sized products were marketed to children.

Workers in Florida and Texas, where the displays were previously removed, told Insider that products and apparel that mention or celebrate transgender pride were also no longer on sale. And Insider did a quick check of Target’s website on Friday afternoon and found that a pair of adult black shorts with a rainbow pattern were no longer available in any size.

According to a member of Target’s Pride + Business Council, the expanded order applies to locations that the company previously told the council would not be affected. “It’s gotten a lot more over the top than originally anticipated,” the source said.

A day earlier, CEO Brian Cornell defended the decision to remove some Pride Month displays in an email to staff. He said the choice involved “many difficult days of deliberation” and that the company would continue to “stand with” the LGBTQIA+ community.

The company did not immediately respond to Insider’s request for comment on the reported expansion of display removals.

In a previous statement to Insider, a spokesperson said: “Since the introduction of this year’s collection, we have experienced threats affecting our team members’ sense of safety and well-being at work. Account Given these volatile circumstances, we are making adjustments to our plans, including removing elements that have been at the center of the most confrontational behavior.”

If you are a Target employee and would like to share your views, please contact Dominique by email or signal 646.768.4750. Responses will be kept confidential, and Insider strongly recommends using a personal email and non-work device when making contact.

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