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talkSPORT delivers largest audience ever in RAJAR results records plus peak video views

talkSPORT has delivered its largest ever audience of 3.7 million listeners in record RAJAR results.

The latest set of results from Radio Joint Audience Research for the survey period ending March 31, 2024 sees News Broadcasting’s portfolio of radio stations, including national brands talkSPORT, Virgin Radio UK, Talk and Times Radio, as well as U105 in Northern Ireland, deliver record results. viewing hours increased 5.6 percent year-over-year to 45.3 million, with a weekly reach of 6.6 million.

Another good year for talkSPORT


Another good year for talkSPORT

talkSPORT is up 4.2 percent year-on-year, with a viewing time of 22.5 million hours, an increase of 10.8 percent year-on-year.

Meanwhile, news streaming delivers a record number of viewing hours, up 5.6 percent year-on-year to 45.3 million, while weekly reach stands at 6.6 millions of listeners.

News Broadcasting remains the nation’s most digital broadcaster, with 86 percent of its viewing hours coming from digital platforms. In March 2024.

We also received 49.3 million views in the UK for video content on Facebook and YouTube, 3.5 times more than any other radio group; attracting 9.6 million unique UK viewers.

Covering over 110 live football commentary, including the Premier League title race, as well as the Super Bowl, Cheltenham Festival, exclusive rights to the India v England Test series and covering the season for the first time of Women’s Rugby Super League, the talkSPORT network reached 3.7 million listeners, an increase of 4.2% year-on-year, with 22.5 million hours of listening, an increase of 10 .8% over one year.

talkSPORT, talkSPORT2 and the talkSPORT network as a whole all deliver record reach during the period, and talkSPORT now offers commercial partners a record ABC1 audience.

Meanwhile, talkSPORT continues to lead the way as a multimedia sports brand with audiences also able to watch 80 hours of live video content each week.

Over the coming days, talkSPORT will bring listeners all the drama as the Premier League reaches its climax this week and in the coming months the team will cover the biggest sporting events of the year, including Euro 2024 , live from Germany, with an all-star. team including Emmanuel Petit and Ashley Young.

It's going to be a great summer on the talkSPORT network


It’s going to be a great summer on the talkSPORT network

Shortly after, talkSPORT will be on the ground in Paris, with the Olympics covered by commercial radio for the first time.

The station’s presenter dream team now includes Alan Brazil, Jeff Stelling, Ally McCoist, Jim White, Simon Jordan and Natalie Sawyer. Stuart Pearce, Gabby Agbonlahor and Lianne Sanderson cover the field with experts and provide the best analysis.

Scott Taunton, Executive Vice President of News UK and President of Broadcasting, said: “News Broadcasting is delivering another set of record results, demonstrating once again the incredible engagement our on-air and off-air talent develop with their audience.

“It’s gratifying to see the investments we make in creating compelling digital content continue to pay off with online video viewing figures far surpassing those of our competitors.

“With the expansion of our News Studios offering – creating video content for broadcast news brands as well as The Sun and The Times – we look forward to seeing these numbers continue to grow as we strengthen our pioneering position of the future of digital broadcasting.


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