In April, a new luxury wellness and longevity club opened in London’s affluent Knightsbridge district.
However, arose may not be the right choice of word.
Surrenne is a four-story, 20,000-square-foot gym and spa built beneath the luxury Emory and Berkeley hotels near Hyde Park, right in the heart of one of the most expensive and exclusive neighborhoods in London.
The space was designed by Inge Theron, creative director of Maybourne Hotel Group and founder of FaceGym. From the temperature to the smell to the color, she made every detail of Surrenne almost too tastefully perfect.
But there is science behind his choices: psychologists were consulted on the colors and lights of each room to improve the atmosphere. Meanwhile, the audio systems have been enhanced with AI to ensure you never hear the same song twice during your stay.
Surrene’s serene elegance is so calming that it’s easy to forget you’re in the heart of London. Only the subtle smell of what smelled like sewage in a few corners of the club served as a brief reminder during my visit – an initial problem that the staff covered up with candles.
Besides the beautiful decor, Surrenne has brought together a selection of the best health, fitness and beauty gurus.
“We have built a group of world-class thought leaders at a level never before seen in the UK, people who are pushing all levels of human performance, whether through science, diagnostics or fitness,” creative director Theron told Business Insider.
Inge Theron, creative director of the Maybourne Group David Cummings
Products from Dr Lara Devgan and Stella McCartney are on offer, as is Theron’s own brand, FaceGym; nutritionist Rose Ferguson was consulted on the cafe’s menu and Dr Mark Mikhail of 3 Peaks Health is the club’s in-house medical consultant.
And then there’s Tracy Anderson.
The celebrity-favourite fitness icon has booked an entire floor in Surrenne for her first ever studio in the UK, with the only other in Europe being in Madrid.
Membership for all this beauty and expertise will cost you $12,550 per year after the $6,250 membership fee. Use of the club is free for guests staying above ground at The Emory or The Berkeley hotels.
However, membership is initially limited to 100 and Theron seeks to fill the club with a like-minded community interested in improving all aspects of their health and well-being.
She has already selected a few tastemakers to get the community moving.
“It’s a relatively small number of people who have the same interests, they maybe travel a lot for work and pleasure, but really want that feeling of being part of the best club in London at the moment and having their journey of health and fitness mapped out for them – all under one roof,” Theron said.
If it’s unlikely or impossible for you to be selected, here’s a look at what you get as a Surrenne member.
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