Swap secures $ 40 million to rationalize electronic commerce logistics

• SWAP increases $ 40 million in series B financing led by Iconiq Growth.
• Founded in 2022, SWAP consolidates the logistics of electronic commerce brands in a single platform.
• Swap uses AI for stock management and international expansion plans with new financing.

SWAP, an electronic commerce startup, has raised $ 40 million in series B financing led by Iconiq Growth. QED investors, Cherry Ventures, Portfolio Ventures and 9,900 capital also participated in the round.

Founded in 2022 by Sam Atkinson and Zach Bailet, SWAP provides a platform for electronic commerce brands directly to consumers to manage their logistics in one place. The brands generally depend on several suppliers for various parts of their company, such as cross -border shipping, orders monitoring, return management and stock forecast, said the co -founder of the exchange, Sam Atkinson, BI. SWAP brings together all these functions in a single system, reducing the need for several service providers.

“The advantage is that we can consolidate a large part of the data you get from these different products and different consumer interactions,” said Atkinson. “We support the brands throughout the life cycle – from the moment a product is bought by the brand to be sold to the customer on his return.”

Integrated swap artificial intelligence in its platform to improve its inventory management and operational processes. The most recent product of the company, Swap Inventory, will use AI to help customers provide trends and demand by analyzing the data of brands warehouses, Shopify stores and returning data from its own platform. The Company also uses AI to help the trans -boundary tax declaration and the processing of declarations. Swap uses “many different foundation models” for its AI products, including Claude, Gemini and Chatgpt, said Atkinson.

Swap Sweet Spot customers are brands that generate $ 5 million and $ 100 million in income, Atkinson said. With new financing, the company aims to develop to gradually serve the largest customers. Current swap customers include Nadine Merabi fashion labels, Motel Rocks and the Frankie store.

Before the co -foundation of the exchange, Atkinson worked as a business lawyer and at Business Banking Startup Juni. Atkinson met the Zach Bailet co -founder at the business school and launched another electronic commerce company with him before an exchange co -foundation. Bailet previously worked at Deloitte and Tefron, a textile manufacturing company.

The new funding will support the “greatest opportunity” of the company of 120 people, helping the brands for sale internationally, said Atkinson. The platform helps international sales by calculating rights and taxes at the checkout, allowing customers to prepare these costs and avoid unexpected costs after delivery. Swap also uses AI to help brands determine international pricing strategies and associate with Fedex to manage international shipments for brands.

The new capital will also help develop on international markets such as Australia, Europe, Canada and the United States. The startup uses funding to build up its sales team and open a fourth office in New York this year. Swap already has offices in London, Tel Aviv and the Netherlands.

The startup competes with a range of companies in the logistics space of electronic commerce. Its cross-border product competes with Global-E, a public company which also provides tools, such as tax rights and calculations, which help the brands to sell their products internationally. The Swap stock management software comes up against companies such as syrup and self -employed, which also offer AI forecasts for merchanting teams.

“Even small merchants must break a handful of tools in order to resolve all their operational challenges from end to end,” said Seth Pierrepont, general partner of Iconiq Growth in London. “Swap has adopted a very different view of this. They say to themselves:” We will solve everything in a single platform. “”