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The Kansas City Chiefs are now back-to-back Super Bowl champions. In addition to collecting another ring, they also once again set the record for the most watched Super Bowl of all time.
Super Bowl LVIII attracted an audience of 123.4 million viewers across CBS, Nickelodeon, Univision and digital platforms, including NFL+. That’s a 7% increase from last year’s record Fox audience of 115.1 million, according to Nielsen data.
CBS led the way with 120 million viewers on the broadcast network alone, representing the largest audience in history for a single network. According to Nielsen, more than 200 million viewers watched at least part of the game on the networks. This represents a 10% increase on last year’s figure of 184 million.
The 2024 game is not only the most-watched Super Bowl of all time, it is now the second-most-watched television program in history. First up is the Apollo 11 moon landing in 1969, although it was broadcast on several networks. It also means the Chiefs have been to – and won – the two most-watched Super Bowls of all time.
Earlier this week, Deadline predicted that this year’s Super Bowl could set a record, given the perfect storm brewing with Taylor Swift at the center of it all.
The NFL had already seen gains across the board during the regular season, and the playoffs were even better. In January, the Chiefs beat the Baltimore Ravens in the most-watched AFC championship game of all time. Considering everything the Chiefs had on the line to earn their third Super Bowl win in five years, this would certainly be a highly anticipated game regardless of the outcome.
And, of course, Swift managed to fly halfway around the world to support Chiefs tight end Travis Kelce on his big day. The CBS show was rather conservative when it came to showing the pop star and her friends on screen during the game, but as proven by the many events she attended that set viewership records over the past year, his influence could not be discredited.
Of the 10 most-watched Super Bowl audiences in history, CBS now owns three. The others are Super Bowl 50 (Denver Broncos vs. Carolina Panthers) and Super Bowl XLVII (Baltimore Ravens vs. San Francisco 49ers).
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