Stay at the Rally in Sun Valley attracts hundreds to support tax incentives

Hollywood workers launched a pep rally on Sunday in the hope that their basic campaign – not to mention their ability to attract hundreds of people in a hot warehouse in the flexibility of Sun Valley – will be enough to keep production in Los Angeles.

The Sirreel studios on Lankershim Boulevard lent its large production property for the 2 p.m. rally, which included catering trucks and stay in Merch while local, state and national politicians – with some actors and writers – explained how their hometown has become a ghostly city with regard to cinematographic and televised production.

The objective, of course, is to show its support for the $ 750 million incentive plan from Governor Newsom, as detailed in the recently introduced legislation AB 1138 and SB 630 which aims to prevent bleeding and prevent studios from looking for cheaper premises to make their emissions and films.

But Newsom’s proposal may not be a Slam Dunk, suggests. Municipal councilor Nithya Raman (District 4).

“I want to tell you that many people are against tax credit because they think Hollywood is full of rich,” Raman told the crowd. “It is an industry in the middle class of costumers, decorators, drivers, cameras, hairstyles and caterers. It is all of us, and to think that it is a matter for the rich is manifestly false. We do not ask for use of it, we want to raise our families in Los Angeles.

The municipal councilor of the Imelda Padilla (District 6) called her elected colleagues for not having helped the cause.

“Only 4 of the 15 members of the council speak about it,” she said. “For all those who live in Los Angeles, I strongly encourage you to call all the members of the Council. The minimum you need is eight to do anything. Make sure it’s a priority.

Director Adam Bhala Lough (Sam Altman in depth) launched a provocative argument saying “there should be no ceiling on incentives” and that California should consider investing in industry.

“This debate on the ceilings is a distraction. It is the way to fight for crumbs,” he told the crowd. “California lacks an opportunity to take daring measures, to make a direct investment. The United Kingdom, France and Canada invest in cash in industry. They take a participation. They take advantage when the films succeed. California has a GDP of 3.9 billions of dollars. Blockbusters. “”

A recent film report in Los Angeles has certainly returned home that the situation could not be more disastrous. According to the report, regional studios still had an average occupation of approximately 90% from 2016 to 2022, before tanning at 69% average occupancy in 2023. In 2024, the average occupation was still weakened at 63%. At the highest, in T2 of 2024, the occupation was 67%.

Episodic television was particularly affected by the contraction of production, representing only 20% of all the productions that occur on certified stages and backlots in 2023. Over the years, episodic television regularly included around 30% of all filming based on scenins

“There is no place like at home, am I right? We have to start meeting like that,” shouted Joly from Sag-Aftra to the crowd. “I feel a little nostalgic when we walk and have fought the greed of companies. They call us non -serious and unreasonable people. Where are my non -serious and unreasonable people? ”

“The nation, the world is at the crossroads. It is an existential crisis,” continued Fisher. “We have to inaugurate a golden age and it starts with California.”