State Farm often airs commercials during NFL games, but the insurance company will not have an advertising presence during the 2025 Super Bowl following the fires that devastated the Los Angeles area.
As the company faces criticism for its decision last year not to renew the insurance policies of 72,000 homeowners in California, State Farm has scrapped plans to air an ad during this Super Bowl year on Feb. 9, a State Farm spokesperson confirmed to the Post.
“State Farm, State Farm agents and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” the spokesperson said. “State Farm serves more than 8 million customers in California – more than any other insurer – and we’ve been doing it for nearly 100 years. Our claims force is the largest in the industry and we bring the full scale and strength of our disaster response teams to help our customers recover, whether they are on the ground in Los Angeles or across the country.
“We are proud to announce that our customer contact is 90%. We’ve received more than 7,400 home and auto claims, and we’re putting tens of millions of dollars into the hands of our customers. These numbers will continue to rise as residents return and assess the damage.
“Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the match as originally planned.
State Farm will now offer renewals to residential policyholders affected by the fires who were previously going to be dropped, the company announced Wednesday, according to the LA Times.
State Farm has featured NFL stars such as Patrick Mahomes and Aaron Rodgers in commercials in recent years and has previously advertised during the Super Bowl, including last year, when the former ‘Twins’ co-stars »Arnold Schwarzenegger and Danny DeVito came together for a commercial – which featured a house on fire.
The thirty-second commercials for this year’s Super Bowl on Fox reportedly cost $7 million each.
