Taylor Swift Friday, May 30, she resumed the ownership of her master recordings of Shamrock Capital, the investment capital company which bought them from Braun scooterIthaca Holdings at the end of 2020. According to sources, Shamrock sold him the Swift catalog for an amount relatively close to what they paid for – that the sources say Display panel was about $ 360 million.
In a message on her websiteSwift says, “Whenever I was as close, stretching her hand, only for her to fall. I almost ceased to think that it could happen after 20 years of the hung carrot and then I fired. But all this is in the past now … I can really say these words. madness.
In his announcement, Swift expressed his gratitude and praised Shamrock for the way they managed the agreement, noting that they understood the deeply personal meaning behind the transaction. “My memories and my sweat and my writing and my decades of dreams,” she writes. “I am constantly grateful. My first tattoo may be a huge shamrock in the middle of my forehead. ”
Buying the Superstar Pop, says Braun Display panel“I am happy for her.”
The Swift’s Masters saga dates back to June 2019, when Ithaca bought Big Machine Label Group, which had the Master Recordings at the first SWIFT six albums, for around $ 300 million. The Swift catalog was worth at least half of this amount, according to estimates at the time. Over the years, Swift has very publicly declared his dissatisfaction with the ignorance of his masters and, in 2019, began to re -record these albums of large machines in order to restore control of his songs from a commercial point of view.
His re -registration journey started with Fearless (Taylor version) in April 2021, followed by Red (Taylor version) In November 2021. In 2023, she released Talk now (Taylor version) And 1989 (Taylor version)Each at the top of the Billboard 200 graph. Fans always predict the re -registering of their eponymous beginnings and their last large LP machine, Reputation. From leave the big machine In November 2018, she released five additional albums on Republic Records: Lover (2019), Folkore (2020), Always (2020), Midnight (2022) and The Department of Tortured Poets (2024). She also launched and completed her ERA tour defining the career, which rewritten the rules of what a concert tour could be, and improved watercourses and sales of all her catalog, including re -registration.
Swift was not involved in the purchase of his music in 2020 by Shamrock. “It was the second time that my music was sold without my knowledge”, ” She said at the time.
The Shamrock declaration in 2020 on the acquisition of the Swift catalog in Ithaca underlined their admiration for his artistic talent and the value of his music. They described Swift as a “transcendent artist” with a “timeless catalog” and said that their investment was motivated by belief in the long -term potential of his work. Although they hoped to associate itself directly with it, they recognized and respected its decision not to get involved. Shamrock expressed his appreciation for the professionalism of Swift and aroused the interest of collaborating with her in the future.
Although the conditions of the agreement have not been disclosed, given that sources close to the negotiations say that Swift paid a price close to the price of $ 360 million that Shamrock paid in 2021, this would imply that Shamrock did not do much, if necessary, the sale of assets. However, the financial firm with links with Disney has always made a profit of approximately $ 100 million in total during the three years and more, it was the owner of the files. The six albums and two live albums that Swift recorded when she was signed to Big Machine generated around 60 million dollars a year on average worldwide Display panelEstimates based on bright data. Distribution, marketing and fee payments in Swift have probably consumed around 50% of these income, leaving Shamrock with an annual profit of around $ 30 million per year.
In 2023, Display panel reported that the re -registration of Swift albums Fearless (Taylor version) And Red (Taylor version) had largely come out of their originals since the release of the new versions, with the new Intrepid Win the equivalent album units like the original and the new Red as much as 10 times the original.
At May 22 according to Lumimina, Talk now (Taylor version) has accumulated 2.3 million album units equivalent to the 8.6 million American units of the original, although the latter is one step ahead of more than 12 years; Red (Taylor version) has accumulated 5.18 million album units equivalent to the 9.16 million American units of the original, although the latter was published almost 10 years before the re -registration; Fearless (Taylor version) has accumulated 3.0 million album units equivalent to the 11.7 million American units of the original, the latter having been one step ahead of 13 years; And 1989 (Taylor version) won 4.87 million album units equivalent to the original 14.6 million, with a difference of nine years in the exit dates.
Overall, the Swift catalog has accumulated 116.77 million album units equivalent to the United States over the years, according to Luminate, retained in her first eponymous album in 2006. She sold 54 million albums in the United States and generated 70.746 billion flows.
Read Taylor’s full message on the recovery of his masters:
Hi,
I try to bring my thoughts together in something coherent, but right now my mind is just a slideshow. A flashback sequence of every time I dreamed, wanted and rushed to have a chance to announce this news to you. Whenever I used the closure, which stretched her out, only so that she fell. I almost ceased to think that it could happen, after 20 years of the carrot, then I fired. But that’s all in the past now. I have melted with tears of joy at random intervals since I discovered that it really happens. I can really say these words:
All the music I have ever made … now belongs … to me.
And all my clips.
All concert films.
The art and photography album.
Unpublished songs.
Memories. Magic. Madness.
Each era.
The work of all my life.
To say that this is my biggest dream come true is to be quite reserved for this. For my fans, you know how important it was – so much so that I meticulously re -recorded and released four of my albums, calling them the version of Taylor. The passionate support you have shown in these albums and the success in which you have transformed the Eras tour is the reason why I was able to buy my music. I can’t thank you enough for helping me come together with this art to which I have devoted my life, but I have never owned so far.
All I have always wanted is an opportunity to work hard enough to be able to buy my music one day without any condition, without partnership, with complete autonomy. I will be forever grateful to everyone at Shamrock Capital to be the first people to offer me this. The way they managed all the interactions we have had been honest, just and respectful. It was a matter for them, but I really felt like I saw it for what it was for me: my memories and my sweat and my writing and my decades of dreams. I am grateful end. My first tattoo could be a huge clover in the middle of my forehead.
I know, I know. And REP TV? Full transparency: I did not even re -record a quarter. The reputation album was so specific to that time of my life, and I continued to hit a stop when I tried to do it again. All this challenge, this desire to be understood while feeling deliberately misunderstood, this desperate hope, this rumble and mischief. To be perfectly honest, it is the only album of the first 6 that I thought not to be improved by refanting it. Not music, photos or videos. So I continued to repel it. There will be a time (if you are in the idea) for the unreleased safe pieces of this album in Hatch. I have already completely re -recorded my first album, and I really like how it sounds now. These 2 albums can always have their moments to reappear when the time has come, if it would be something that would excite you. But if that happens, it will not be a place of sadness and desire for what I would have liked to be able. It will just be a celebration now.
I am extremely encouraged by the conversations that this saga has rekindled in my industry among artists and fans. Whenever a new artist tells me that they have negotiated to have their masters recordings in their record contract because of this fight, I remember the importance so that it all happens. Thank you for being curious about something that was considered too centered on industry for a large discussion. You will never know how much it means for me that you care about it. Each song counted and ended us here.
Thanks to you and your good will, your teamwork and your encouragement, the best things that have ever been mine … well in fact.
Exalted and amazed,
Taylor
Additional report by Elizabeth Dilts Marshall and Dan Rys.
