Sorry, the Fujifilm X100VI is sold out

Fujifilm used to make cameras that were interesting primarily for their old-fashioned looks. Now it’s making old-fashioned-looking cameras interesting primarily for their old-fashioned looks. fantasticThe resounding success of its X100 series, in its sixth generation, of rigor social media kids camera, the company is unable to produce enough to fulfill orders.

Thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a resounding success, boosting its bottom line.

Fujifilm is struggling to meet demand for the $1,599 camera, which is popular with social media-savvy 20-somethings for its high-end looks and features.

The X100V model has been so popular that in the fiscal year ended March, it was the imaging division, which includes cameras, that was the biggest contributor to the company’s record profit – the unit accounted for 37% of fiscal 2023 operating profit, up from 27% the year before.

This year seems to be a time for incremental innovation in cameras. The other hard-to-find model is the DJI Pocket 3, whose tiny marriage of a 1-inch sensor and a gimbal delivers stabilization and quality that no phone can match. Be sure to get the Creator combo, as the extras are worth it and are much cheaper in the combo.

Read DPReview’s review of the X100VI. It’s a really great camera. Whatever you want to do (studio/streaming video, film emulation, looking cool, photographing stuff), it gets the job done.