Sony-Honda’s Afeela EV will start at $89,900

Sony has been trickling out details of the Afeela brand it launched with Honda, ever since it unveiled the EV in 2023. But it’s held back one big detail — until today.

Sony CEO Kenichiro Yoshida announced Monday at CES 2025 that the four-door Afeela EV would have a starting price of $89,900. The Sony-Honda brand will also offer a higher — and therefore more expensive trim — that starts at $102,900.

Both versions of the Afeela will include a three-year complimentary subscription to certain functionality and features. The company also announced it has opened up reservations for the Afeela EV. Customers in California can make a reservations for a refundable $200 fee.

Afeela is a four-door all-electric sedan that is meant to combine the reliability and manufacturing prowess of Honda and all the infotainment and software capability of entertainment technology company Sony. In an early concept shown to TechCrunch in 2023, the vehicle had a movie theater-like display, plush seats and a yoke-like steering wheels. There were other odd concept-like details — or lack of them — such as no door handles.

The production version will likely be toned down and more realistic. For instance, door handles of some kind. But the interplay between software and hardware, like sensors and screens, will have a starring role. More details about the Afeela are expected to be released Tuesday during a separate CES press conference.