According to a new report of PuckSony Pictures has been looking since the touch as one of the greatest cultural phenomena of summer takes place. Kpop demon huntersAn animated style musical about a group of K-Pop girls who doubles a team of monster fighters, has become a successful success on Netflix, but the studio that developed it and produced it does not see the rise.
The film, released in June, is now the most watched English film No. 2 from Netflix of all time, with more than 184 million views and counting. It will easily exceed Red opinion Like the most efficient original stream at the time of its 91 -day version window – the Netflix metric for monitoring the audience information – has passed. The soundtrack also exploded, with seven songs in the world’s top 50 of Spotify and the single “Golden” at the top of the Billboard Hot 100.
Despite the design and financing of the project via Sony Pictures Animation, the studio sold distribution rights to Netflix under a production agreement in 2021. According to PuckMatthew Belloni, this agreement crowned Sony’s revenues at around 20 million dollars, a fraction of what a theatrical liberation or a long -term franchise property could have generated. Netflix, meanwhile, controls the suites, spin-offs and music limits, although Sony retains the right to produce follow-up films.
The decision reflects the uncertainty of the pandemic era, when the theaters were closed and Sony, devoid of its own streaming service, relied on Netflix as a guaranteed buyer. At the time, license titles like Mitchels against machines And Doggy style was considered a wise decision. But with hindsight, the successful success of Kpop demon hunters Underlines the long -term income potential that the studio left on the table.
The question of whether the film would have been successful in theaters remains a very debated question in the circles of industry. Most of the original animated titles have experienced box office difficulties after the case, and many initiates doubt that a musical inspired by the anime would have found a large audience. However, Netflix algorithm, viral chatter, a red heated soundtrack and the overall range of the combined Fandom K-Pop to transform the film into the first real animated Streamer blockbuster.
As Belloni notes, Netflix now has not only a successful film, but an emerging franchise, a franchise that could cause suites, goods and a long tail of streaming and musical income. Sony, on the other hand, must console himself with limited rights and the hope that future payments will bring greater awards.
