Apple plans to eventually turn some of its artificial intelligence features into paid services, similar to iCloud+ subscriptions, according to Bloomberg journalist Mark Gurman.
In his latest Power On newsletter, Gurman said that while Apple Intelligence will be free to start, Apple’s long-term plan is to launch something like “Apple Intelligence+,” with additional features for which users pay a fee. monthly.
Making its own AI features another source of services revenue should help Apple offset the slowing pace of hardware upgrades and make the company less reliant on hardware tweaks to drive business, Gurman argues.
Apple is also expected to collect a portion of the revenue whenever a user subscribes to features offered by its AI partners, such as ChatGPT powered by OpenAI. Gurman says he expects Apple to strike a deal with Google and Anthropic to offer their AI services through its devices, with the first to be announced when Apple Intelligence launches this fall as part of iOS 18, iPadOS 18, and macOS Sequoia.
Bloomberg It was previously reported that Apple had turned down an AI partnership with Facebook parent company Meta over privacy concerns. Meanwhile, Apple is reportedly looking for partnerships for the Chinese market, where ChatGPT and other similar AI services are not available.
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