Social media company Snap announced plans on Tuesday to add watermarks to AI-generated images on its platform.
The platform adds the logo of a small ghost with a sparkling icon to denote an AI-generated image. The company said the watermark will appear when the image is exported or saved to film.
Snap plans to display a glowing Ghost logo on AI-generated images using its tools. Image credits: Instant
On its support page, the company said that removing Snap’s Ghost watermark with sparkles violated its terms. It’s unclear how Snap plans to detect watermark removal. We’ve requested more details from the company and will update the story when we hear back.
Other tech giants such as Microsoft, Meta and Google have also taken steps to label or identify images created with AI-based tools.
Currently, Snap allows users to create or edit AI-generated images with Snap AI for paid users and a selfie-focused feature called Dreams.
In its blog post describing its security and transparency practices around AI, the company explained that it is introducing AI-based features such as lenses with visual markers like a sparkling logo.
Snap lists flags for features powered by generative AI. Image credits: Instant
The company has also added pop-up cards with AI-generated images from tools like Dream selfies to better inform the user.
In February, Snap partnered with HackerOne to emphasize its AI image generation tools by adapting a bug bounty program. The company said it also created a review process to weed out problematic issues when developing AI-based lenses.
“We want Snapchatters from all backgrounds to have fair access and expectations when using all the features of our app, especially our AI-powered experiences. With this in mind, we are implementing additional testing to minimize potentially biased AI results,” the company said on its blog.
Snapchat landed in hot water shortly after introducing the “My AI” chatbot last year. A Washington Post report noted that the bot was sending inappropriate responses back to users. The company later rolled out controls in the Family Center to allow parents and guardians to monitor and restrict their teens’ interactions with AI.
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