An increasing number of meetings have an AI present notes which transcribes the call and provides articles of action. Siro wants to do the same for sellers who are on the ground and who speak to face to face customers.
On Wednesday, the company announced that it had obtained $ 50 million in a series B led by Signalfire with the participation of Dick Costolo and VC 01 advisers from Adam Bain. Square CPO Saumil Mehta; The founders of the Squire business management software, thinks Laron and Dave Salvant; Old please Yelp of engineering Michael Stoppelman; And the former vice-president of Snap Engineering Ding Zhou also participated.
To date, Siro has raised a total of $ 75 million.
The idea of the founder Jake Cronin for Siro came from an experience in college. For a summer, he had the opportunity to work in an amusement park or sell door to door kitchen knives. He chose the latter and earned a lot of money. The following year, he opened an office to hire other salespeople and sell them knives. But he realized that he could not be on the ground to help train all junior representatives.
A few years later, after working at McKinsey, Cronin began to build Siro – coding the basic product itself.
“When I headed the Knives sales office, I realized that a lot of sales work was manual and that good software could have a lot of value,” he told Techcrunch in an interview. “The more sales I have looked for, I thought that the greatest opportunity here is not in the enrichment of data or customer relations management, but it is the improvement in the life of salespeople that are in the field.”
Siro transcribes sales meetings via an application. The features include an company’s dashboard where sellers can submit successful calls and sort them by the commitment of peers, allowing other representatives to listen to the best calls and obtain information on improving sales visits in the field.
Cronin said Siro leads to models for specific verticals from industry – for example, for CVC sales coaching. The company also uses a model for general use to assess the way a seller establishes relationships and manipulates refusals.
Wayne Hu, partner of Signalfire, said that the venture capital company still wanted to invest in companies that have a strong commercial advantage in data for specific segments.
“Siro’s solution helps digitize the` `dark matter ” of offline conversations including field sales commitments, which has a wide extensibility through the vertical sectors and the depth of downstream actions which can be instrumented from this data, such as customer and products ideas,” he told Techcrunch by e-mail.
