Shein CEO Donald Tang Says Trump Tariffs Should Be Implemented Equally

Shein’s ultra-cheap clothing can remain affordable as long as President Donald Trump’s proposed tariffs are “applied equally,” the company’s executive chairman, Donald Tang, said Thursday.

“Affordability is a big anchor. … It’s the big picture, it’s value for (your) money,” Tang told CNBC’s Sara Eisen in an interview at the World Economic Forum in Davos, Switzerland.

During the election campaign, Trump proposed tariffs of up to 60% on imports from China – where Shein mainly makes its clothing. He has since softened that stance and instead suggested a 10% tariff.

When asked whether Shein would still be able to offer its ultra-low prices if the tariffs took effect, Tang did not specify whether the company would raise its prices, but suggested it would still be able to remain competitive as long as China does not. see higher prices than other regions.

The fast fashion company has enjoyed a meteoric rise in recent years and was considering an IPO in the United States, but ultimately abandoned that plan and turned its attention to London when political sentiment deteriorated in the United States. with regard to the company of Chinese origin.

Asked about his plans for an IPO in London, Tang declined to comment but explained why the company wanted to list.

“Being a public company implies a very universal and unique accountability mechanism,” he said, adding that public trust is “crucial” for long-term growth.