Sarah Jessica Parker’s Favorite Retinol Moisturizer Is on Sale at Amazon

As a beauty editor, I’m used to being asked for lots of skincare advice on a regular basis. I do my best to give people what they want, but generally speaking, the bigger the question, the harder it is to answer. A tough question people like to ask me is, “What is it?” THE skincare ingredient I should use? » The question once troubled me, but now I have a pretty science-backed suggestion: retinol, the only topical anti-aging skincare ingredient approved by the FDA.

But how do you choose a retinol when there are hundreds, even thousands, on the market? Find one that’s affordable, has a rabid fan base, and is used by an ageless celebrity. You can check all three boxes for $27 with RoC’s Retinol Correxion Line Smoothing Max Moisturizer.

When I spoke to Sarah Jessica Parker in November (humble brag), she called this RoC moisturizer her “favorite” for her “sensitive skin.” Its prowess is two-fold: first, there’s the titular retinol which is a do-it-all ingredient for reducing wrinkles, preventing fine lines, fading hyperpigmentation, renewing skin, and smoothing texture. Then there’s hyaluronic acid, which is a useful ingredient in its own right, but even more so in this context. It’s a super hydrating humectant that counteracts the famous side effects of retinol like dryness, flaky skin, inflammation and irritation.

More than 9,000 people of all ages have given this RoC Max Retinol Correxion Line Smoothing Moisturizer, $27, a five-star rating on Amazon. One shopper noted a “significant reduction in fine lines and wrinkles,” as well as “bouncier, more radiant” skin and smaller pores after using it for a few weeks. “It’s like my skin got a mini makeover without chemicals or needles,” they wrote. Another shopper said the cream made their “reddish” complexion look “shiny, plump, smooth, youthful and fresh,” while another reviewer called it a “game changer” for transforming “dull” skin.

Head to Amazon to purchase SJP’s popular RoC Retinol Correxion Line Smoothing Max Hydration Cream while it’s on sale for just $27.