Have you ever watched a food scene on TV and thought, wow, I wish I could cook that at home? Maybe it was the il timpano in “Big Night,” or the beef bourguignon in “Julie & Julia.” Whatever your show-inspired craving, you’re in luck — if you buy a 2025 Samsung TV, that is.
During its CES 2025 press conference in Las Vegas on Monday, Samsung announced Samsung Food, a new feature on its TVs that leverages the company’s AI processor to recognize food on your screen and find a recipe for it.
If Samsung Food sounds familiar, that’s probably because the brand has been around a while. Samsung bought the food app Whisk in 2019, and rebranded it to Samsung Food in 2023. Today, the Samsung Food app for iOS and Android, which offers tools like a meal planner and AI-guided cooking steps, can also suggest recipes based on a picture — if you fork over $7 per month for the premium version.
The Samsung Food experience built for TV is a bit more limited in what it can do, unsurprisingly. But in addition to recommending recipes based on what it “sees,” Samsung Food on TV can show the progress of grocery and takeout deliveries you place through the Samsung Food mobile app.
In a press release, Samsung calls out the app’s ability to build a shopping list for ingredients based on what’s in your fridge. “It’s truly the ultimate AI sous chef,” the company boldly proclaims.
Samsung Food’s screen-to-recipe tool is intriguing. But we’ll have to see if it lives up to the marketing hype. Recipe app SideChef’s AI tool to turn photos into recipes leaves something to be desired, and popular AI summarizers and chatbots like ChatGPT don’t perform much better. (Glue pizza, anyone?)
Then there’s the fact that AI won’t do the actual cooking for you. As someone who’s too lazy to meal prep these days, much less cook an as-seen-on-TV dish, that’s probably a dealbreaker. But if baking the kouign amann from “The Great British Bake Off” floats your boat, these may just be the TVs for you.
You’ll find Samsung Food on Samsung’s upcoming QN90F, QN80F, and QN70F models.
techcrunch
