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Samsung should forget about the Galaxy S22 FE.  here’s why


What is happening

Samsung has released a cheaper “Fan Edition” version of its flagship Galaxy phones for the past two years. But a rumor suggests that the Galaxy S22 FE might have been cancelled.

why is it important

Samsung’s smartphone lineup already has plenty of options, which makes the Galaxy S21 FE feel lost in the shuffle. Instead, it should focus on its flagship mid-range Galaxy S and Galaxy A phones.

Samsung already offers a dizzying selection of phones. There is the super-sized Galaxy S22 Ultrathe pocket Galaxy ZFlip 3 and wallet friendly Galaxy Series A. But there’s a way for Samsung to simplify things: ignore the Galaxy S22 FE.

Do not mistake yourself; the $700 Galaxy S21 FE (short for “fan edition”) has a lot to offer. When I reviewed the phone in January, I was impressed with its decent battery life and solid camera for the price. However, it might feel lost in Samsung’s lineup once the Launch of the Galaxy S22. And I was right. If Samsung has a successor to the Galaxy S21 FE in the works, renaming it to a more premium Galaxy A phone would be a wiser move. A rumor from the SamMobile blog suggests that Samsung may have canceled the Galaxy S22 FE, and I can see why. Between the $800 Galaxy S22 and $450 Galaxy A53 5Git’s too hard for the Galaxy S21 FE to stand out.

The Galaxy S20 FE.

Juan Garzon/CNET

The Galaxy S21 FE lacks what made the Galaxy S20 FE so special

The Galaxy S20 FE 2020 had one major advantage that the Galaxy S21 FE lacks: a massive price gap over Samsung’s Galaxy S phone. The Galaxy S20 launched at $1,000do it $700 Galaxy S20 FE feel like a bargain. It won a 2020 CNET Editors’ Choice, with Andy Lanxon writing that its “excellent balance of performance and value” makes it a better value proposition than the S20 Ultra and Note 20 Ultra.

There are several reasons why the Galaxy S21 FE didn’t hit the same chord. Samsung’s lineup and broader smartphone landscape looked different in 2020. As 5G support, multiple camera lenses, and displays with higher refresh rates began to trickle down to lesser devices. expensive, these features were considered premium a year earlier in 2019. Galaxy S10 5G? Samsung’s first 5G-enabled phone cost $1,300 when launched via Verizon in the spring of 2019.

Things changed the following year in 2020. Every device in the Galaxy S20 range supported 5G, but that also meant a $1,000 higher starting price. With that in mind, the 5G-equipped S20 FE, which also has a triple-lens camera and fast processor, was a great alternative for cost-conscious buyers who didn’t want to make big sacrifices on the quality.

In other words, the Galaxy S20 FE arrived at the right time and at the right price. I can’t say the same for the Galaxy S21 FE. It was launched about a month before Samsung introduced the Galaxy S22, which features higher camera quality, a sleeker design, and a newer processor. The Galaxy S20, on the other hand, debuted in September 2020, which meant it had a longer lead before the The arrival of the Galaxy S21 in January 2021.

At the same time, the Galaxy S21 FE has advantages over the S22, especially for people who prefer larger phones. But the differences aren’t drastic enough to keep it from being overshadowed by the S22 and rivals like Google’s cheapest. Pixel 6.

Price is another important factor. It’s great that Samsung has lowered the price of the S21 over the S20, but the problem is that it hasn’t lowered the price of the Galaxy S21 FE to match. The Galaxy S20 FE was $300 cheaper than the Galaxy S20, while the S21 FE is only $100 cheaper than the Galaxy S21 at launch.

The Galaxy S21 FE looks more like an A-series phone

Samsung should forget about the Galaxy S22 FE.  here’s why

Samsung Galaxy A53 5G (left) and Galaxy S21 FE (right).

Samsung

The Galaxy S21 FE would feel right at home in Samsung’s range of mid-range and budget devices, aka the Galaxy Series A. These phones are generally significantly cheaper than those in the Galaxy S line and inherit some features like large screens, multiple cameras and 5G, while compromising elsewhere.

It’s an approach that seems to be paying off so far. Samsung’s $180 Galaxy A12 was one of the best-selling phones in the world in 2021, according to Counterpoint Research. No Galaxy S series phones are on the list. Separate data from Counterpoint Research provided to CNET also suggests that A-series phones accounted for 58% of Samsung’s smartphone sales last year.

If the Galaxy S21 FE were slightly cheaper — perhaps priced around $600 — it would make a great next-level Galaxy A phone. Both Galaxy S21 FE and A53 5G have large screens, very similar designs, regular and ultra-wide camera lenses, and high-resolution front cameras, making them feel like they’re aimed at a similar audience.

The Galaxy S21 FE has an edge in performance and camera quality, making it a solid choice for those who need more than the Galaxy A53 has to offer at a lower price than the S22. Dropping the price to $600 would also put the phone between the $450 and $800 Galaxy A53 5G Galaxy S22. If branded as an A-series phone, the Galaxy S21 FE could be an attractive alternative to the Galaxy A73 in markets where that device isn’t available. The Galaxy A73 5G is the premium Galaxy A series phone with a 108MP camera, but it is only available in certain regions such as Australia and India.

Samsung hasn’t shared details about its future smartphone plans, so it’s unclear if it will continue the FE line. But lowering the price of the FE and possibly moving it to its Galaxy A series could go a long way to boosting its appeal. It wouldn’t be the first time that Samsung has merged two of its phone brands recently. The Galaxy S22 Ultra, for example, basically has replaced the company’s previous Galaxy Note phoneswhich stood out for their giant screens and included stylus.

Otherwise, the Galaxy S22 FE could end up as Samsung’s current “fan edition” phone and struggle to find its footing.

CNET

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