The Samsung Galaxy S24 Ultra smartphone (Photo by JUNG YEON-JE/AFP via Getty Images)
AFP via Getty ImagesLater this month, Samsung will hold its latest Galaxy Unpacked launch event, and the Samsung community will get a first look at the supposedly named Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. When can they expect to see the new handsets, when will pre-orders open, and when will the new OneUI-powered Android flagships reach them?
It is widely believed that Samsung will hold the Galaxy Unpacked event on January 22. This date was first hinted at thanks to leaked promotional images from an Italian launch event. The photos (which have since been taken offline) were dated January 22, 2025.
Since then, various prognosticators have pushed back the date to January 22. While some have focused more on January 23, a close look at the time zones of all reports points to an early morning time slot on America’s west coast on the 22nd.
In previous years, the pre-order window for new Galaxy S handsets opened at the end of the event, allowing those watching the livestream to register immediately. Current information is that pre-orders will launch two days after the event, on Friday January 24th, and will remain open until Tuesday February 4th.
If Samsung follows the same pattern as in previous years, the pre-order window will feature several offers to entice consumers to sign up. These include discounts on accessories (including the Galaxy Watch and Galaxy Buds), an upgrade to the next storage tier, and web-exclusive colors available only on Samsung’s website.
After the pre-order window, the Galaxy S25 Ultra, along with the Galaxy S25 and Galaxy S25+, will go on sale on Friday, February 7. This sticks to the traditional two-week gap between pre-orders opening and the phones going on sale in various regions around the world.
It now remains to be seen whether we will see any new features, or even the first glimpse of the fourth Galaxy S25, the special edition.
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