Tech

SaaS startup SingleInterface raises $30M to help more businesses get online

SingleInterface, a SaaS startup offering tools for offline businesses to increase revenue by leveraging the web, has raised $30 million in its first external funding round as the Singapore startup looks to expand its presence internationally and improve its products to make them more relevant to global brands. .

Although going offline remains important for businesses in major markets including the United States, Asia, and Europe, businesses have started adopting online marketing strategies to attract more customers and increase their income. The main reason for this is the growing number of Internet users across the world. Nearly 67% of the world’s population, or 5.4 billion people, is connected, according to the International Telecommunications Union. This represents growth of 4.7% since 2022. In contrast, the UN agency said the global offline population has steadily declined to reach 2.6 billion in 2023.

However, finding a single solution to access the Internet is a challenge. Some can help businesses build a website, while others may simply be helpful in getting listed on search engines. Likewise, some solutions are limited to a particular sector. SingleInterface solves this problem by providing a suite of products to multi-location brands, whether in food and beverage, retail or automotive.

The startup works with over 400 multi-location brands across India, South East Asia and the Middle East to help them manage the digital presence of their physical stores and outlets. It provides tools for businesses to drive customer engagement online, improve discoverability through search engines and map listings, manage web comments and reviews, and even build websites with SEO management, providing information for each business location. The startup also uses AI to facilitate businesses’ journey towards digitizing thousands of stores in one go.

Tarun Sobhani, co-founder and CEO of SingleInterface, told TechCrunch that the startup helps businesses increase revenue by 15-20% using its products.

“Implementing marketing strategies at a storefront level becomes a very tedious task for a brand as designing thousands of marketing strategies for thousands of stores is never easy. That’s where all the AI ​​automation comes in, which enables greater marketing ROI for each store,” he said in an interview.

In addition to allowing businesses to create detailed websites at their local stores, SingleInterface allows them to offer localized offers and events in a particular location and communicate back and forth via WhatsApp, Facebook and Google Business Messages. The startup also helps multi-location brands understand why some stores have poor ratings while others have four or five star ratings. Additionally, it allows launching online campaigns for different locations from a single source and optimizing them based on their local competitors, market dynamics and distinct opening hours.

SingleInterface already counts brands such as KFC, Pizza Hut, Nissan, Apollo Tyres, HDFC Bank and TVS Motors among its clients, as well as several group companies of large Indian conglomerates, including Tata Group, Reliance Group, Aditya Birla Group and Bajaj Group . . It is also expanding in Southeast Asia and Australia and plans to soon enter Japan and Korea and expand in the Middle East.

Led by Singapore growth investment firm Asia Partners, the all-equity funding round saw participation from PayPal Ventures. The startup plans to use the new funds to increase its geographic presence, continue to invest in its products and further improve the consumer experience, Sobhani told TechCrunch.

Before the new cycle, SingleInterface was bootstrapped. Sobhani and Harish Bahl, founder of consumer internet investor and venture capital firm Smile Group, co-founded the startup in 2015. However, Sobhani said it was in 2017 that she began offer its tools to customers.

SingleInterface currently has a team of around 235 people, most of whom are based in India, with its development center in New Delhi. Sobhani said the startup plans to add many people in the Asia-Pacific region to increase its presence.

“We are excited to partner with Tarun, Harish and the SingleInterface team to support their growth ambitions in India and globally. SingleInterface has demonstrated an exceptional track record of driving customer engagement and commerce for large enterprises over the past few years and has firmly established itself as a leading player in the region, successfully integrating the offline and online customer journeys to drive growth in physical outlets. Oliver Rippel, co-founder of Asia Partners, said in a prepared statement.

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