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Rural India is moving online faster than urban, focus on building platforms to support this growth


By 2025, there will be more internet users in rural India than in urban India, according to an IAMAI-Kantar report and even though internet penetration in urban India is double That in rural areas, use in rural areas is increasing at a faster rate year over year. It is quite clear that the Indian digital ecosystem will have to evolve to meet the specific needs of this emerging market and this regional language, voice and video will be the preferred interface of this new digital ecosystem or of the next 600 million Internet users. in India.

Many startups have already identified the gaps and recognized the opportunities by creating platforms that make life easier in rural India, cities of level 2.3 and beyond, as they unlock the potential of this broad base. users. The focus is on three high-speed verticals where new age businesses are building for Bharat as they disrupt the status quo – social commerce or community e-commerce, education for internet users of mobile regional language and last mile audience. transport.

To discuss it, CNBC-TV18 sat down with Mohit Dubey, co-founder and CEO, Chalo, Angad Kikla, co-founder, Citymall and Karanvir Singh, founder and CEO, Pariksha.

Watch the video for the full discussion

First publication: STI


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