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SAN DIEGO (FOX 5/KUSI) — More than a dozen Rubio’s Coastal Grill restaurants in San Diego County abruptly closed their doors this week, surprising both workers and customers.
In a statement sent to FOX 5/KUSI on Saturday, the Mexican food chain confirmed the closure of 13 local stores, along with 35 other “underperforming” locations across California, citing the “increasing cost of doing business.” in the state.
“Making the decision to close a store is never an easy decision,” a spokesperson for Rubio’s Coastal Grill said, adding that the decision came “after a thorough review of its operations and the current business climate.”
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According to the company, the now-closed Rubio’s Coastal Grill locations are:
1480 Eastlake Pkwy, Suite 901, Chula Vista, CA 91915
419 Parkway Plaza, El Cajon, California 92020
1485 E Valley Pkwy, Suite A-6, Escondido, CA 92027
9187 Clairemont Mesa Boulevard, Suite 7, San Diego, CA 92123
910 Grand Avenue, San Diego, California 92109
8935 Towne Center Dr., Suite 100, San Diego, CA 92122
9254 Scranton Rd, Suite 105, San Diego, CA 92121
2260 Callagan Highway, Building 3187, San Diego, CA 92136
7835 Highlands Village Pl, Suite D101, San Diego, CA 92129
1711 University Drive, Suite 110. Vista, CA 92083
9500 Gillman Drive, Food Ct, La Jolla, CA 92093
1158 W San Marcos Boulevard, Suite A, San Marcos, CA 92078
437 Highway 101 #117, Solana Beach, California 92075
“While painful, the store closures are a necessary step in our long-term strategic plan to position Rubio’s for success for years to come,” the spokesperson continued.
However, the move is still sparking reactions from alleged customers and employees on the chain’s social media channels. At least one user who said he was a worker on a recent Instagram post, now cleared of comments, said he was informed Friday that his store was closing.
Known for its fish tacos, Rubio’s Coastal Grill was founded in Mission Beach in 1983. Since then, the chain has expanded to more than 100 stores in California, Arizona and Nevada. According to the spokesperson, 86 stores will remain open after the closures.
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