Eicher Motors has unveiled the 2023 Royal Enfield Bullet 350. The bike costs from Rs 1,73,562 and comes in three variants.
While the Military Red and Military Black variants will carry the starting price, the Bullet Standard will see a price tag of Rs 1.97 lakh. The top variant or the Bullet Black Gold will cost around Rs 2.16 lakh.
All models will be available for bookings in India from today. Retail sales are expected to start from September 3.
All variants feature some of Bullet’s signature elements: the winged fuel tank badge bearing Royal Enfield’s iconic crown logo and the brand’s famous Madras stripes – hand painted to this day.
“While bookings begin today across India, our sales in Europe are expected to kick off by the end of October,” said B Govindarajan, CEO of Royal Enfield.
“The Bullet is what brought us to the party,” said Siddhartha Lal, CEO and CEO of Eicher Motors, discussing the heritage of the Bullet brand.
“The Bullet 350 helped build the Royal Enfield empire,” he added. “It’s our North Star; it keeps us honest and unwavering.
Eicher Motors grabbed headlines on Thursday when Lal announced Royal Enfield’s first electric vehicle offering was 24 months away and wouldn’t be launched until 2025.
“We still love our gas-powered motorcycles,” he joked. Lal said the company won’t launch an e-bike until consumers fully understand the product. “There are players launching electric vehicles that are not selling,” he added.
The 2023 Bullet 350 joins a long list of Bullets in production since 1932. The brand holds a Guinness World Record for being the oldest motorcycle in continuous production.
(Edited by : Vivek Dubey)