Rolex watches are about to become more expensive with Trump’s prices

If you are thinking of buying a Rolex watch, you may want to act now to avoid potential price increases.

The biggest names in luxury watches are mainly from Switzerland – a country that has just been touched with the new prices of Donald Trump. The reciprocal rate rate is 31% for Switzerland and 20% for the European Union.

Rolex, a private company, produces its watches in Switzerland and ships them to customers around the world. It is one of the most sought -after luxury watch brands, with parts that start at more than $ 5,000 and which can reach more than $ 50,000 depending on the material and exclusivity of the watch.

JPMorgan analysts said they potentially saw “the most pressure on Swiss watchmakers”, including the Cartier owners, a rolex rival in the surveillance space.

With a price rate of 31%, Rolex, as well as its Swiss competitors, will face little options to compensate for the cost of selling their products in the United States. Like many retailers discover it on Trump’s official prices, it will have to adapt quickly.

The levy, if it is completely transmitted to customers, could mean that a Rolex of $ 10,000 in the United States could cost an additional $ 3,100 if the prices are confirmed. With an additional sales tax – about 8% in many states – the final price could reach more than $ 14,000, said Paul Altieri, CEO of Bob’s Watches.

Rolex representatives did not immediately respond to a message left by Business Insider requesting a comment.

If Rolex has increased its prices in June, it will be the second time that watches will increase in 2025. As the price of gold has increased, some Rolex gold models increased by 8% on January 1.