Rolex, Patek Philippe introduced new models to “Superbowl of Watches”

A highly anticipated event in the watch industry is underway, and heavy strikers have deployed new models.

The Watches and Wonders event started in Geneva on Tuesday, a hub for luxury watches. These are not your everyday accessories, with Rolex, Patek Philippe and Vacheron Constantin among the brands to make his debut on new products.

The event is the “Super Bowl” of watches, as the founder and CEO of Bob watches said Paul Altieri.

The future of Swiss manufacturing watches in the United States is uncertain because the 31% rate of President Donald Trump on imports from Switzerland could increase prices. Gold prices that have already increased Rolex prices on some of its most expensive products this year.

This did not prevent watch lovers from enjoying their time in watches and wonders. Here are the three pieces that wipe out the participants the most, according to two experts.

Rolex Land-Dweller

The Rolex Land-Dweller is a “polarizing” drop of the brand, said Linden Lazarus, founder and CEO of Watchcheck. The integrated design of the bracelet seems to be intended to compete with the Rivaux Patek Philippe and Audemars Piguet, and it recalls a vintage conception of Rolex, said Lazarus.

The dial includes a white honeycomb pattern for pink gold and roles watches, a patented combination of steel and gold rolex. For the Platinum option, which costs $ 63,500, the honeycomb design is blue.

The star of Swiss tennis, Roger Federer, appeared in the advertising campaign announcing the Land-Weller, and the participants of watches and shit have looked more closely in person. The 40-millimeter Land-Dweller starts $ 14,900 on the Rolex website.

“They will be popular, without a doubt, and it will be interesting to see how Rolex itere on this line in the future,” said Lazarus.

Vacheron Constantine The Ultra -Granded Complication Solaria Cabins – the first

Vacheron Constantin dropped the “Cabinotiers Solaria ultra large complication – the first”, which he called “the most complicated wrist watch ever”, at Watches and Wonders 2025.

With 1,521 components and functions that can tell you the positions of the stars and the sun trajectory, the Vacheron Constantine The Solaria Solaria complication – The first is a “showstopper”, said Altieri de Bob’s Watches.

It took almost a decade and 13 patent applications to develop the watch, said Altieri. It should be one of the most expensive pieces to go out in watches and wonders, although Bi experts have spoken to having refused to give an estimate. A Vacheron Constantin employee told BI that stores had not yet been informed of the price of the new watch.

Vacheron Constantin’s entry -level watches start at around $ 15,000, and high -end parts can reach much more than $ 500,000.

Patek Philippe Calatrava Ref. 6196p-001

The new Patek Philippe Calatrava is one of the favorite outings of Lazarus from the brand “in a very long time”. It wink at a 1932 model and highlights the history of the brand’s functional conceptions which can hold a century later.

With an alligator leather strap and a platinum case, its suggested retail price is around $ 47,130. The salmon dial seems to be a pleasure, Lazare and Altieri both said.

“A winner and a very good decision of the brand to keep their main supporters captivated at a relatively digestible price,” said Lazarus.