Basketball players continue to dominate the names of name, image and resemblance, the RJ Davis of Caroline du Nord and Juju Watkins of the USC leading all male and female athletes in the past 12 months, according to a new report by the sponsorship data company.
Davis directs all the male athletes with 25 zero transactions, while the Paterman of Punter of Arizona Peterman has 21, followed by the winner of the Heisman trophy, Travis Hunter, the Quinn Ewers of Texas, the basketball player LSU, traces Young, has 17 agreements each.
Among the female athletes, Watkins has 20 zero transactions, according to the report. The Haley and Hanna Cavinder of the University of Miami have 18 combined, while Paige Bueckers d’Uconn and already Kelly from Oregon each have 16 offers. Flau’jae Johnson de LSU has 15 agreements.
The zero economy in university athletics has become a company of $ 1 billion since its start almost four years ago, according to the report.
“Basketball constantly dominates zero transactions because it perfectly combines visibility, personality and cultural impact,” CEO Bob Lynch told ESPN.
The new data highlighted the growing marketing of female college athletes, especially in basketball, while women go beyond men on social networks in the number of followers and commitment.
“Players like Caitlin Clark and Juju Watkins are not only athletes, they are obliging storytellers whose careers are followed from high school to college,” said Lynch, adding that basketball culture “resonates on a large scale”.
Bueckers, which led the Huskies in a final of the Final Four, added about 3 million followers on its social media platforms in the past 12 months, a million more than any male athlete. Bueckers also had the highest public commitment with its messages.
Eight of the 10 best athletes of public engagement were women.
“Companies realize that investment in female sports is a good commercial decision,” said Shannon Scovel, former swimmer in division I and professor who studies sports and the media at the University of Tennessee, in an interview with ESPN. “There has been this perception that only sports that can earn money for companies are certain sports for men. And female sports have now shown that if you are investing, you will get a return on investment.”
The sponsorunited report also revealed that:
• Gymnast Hezly Rivera, the youngest member of Team USA and a LSU commitment, has as much commitment on social networks as Travis Hunter and Cooper Flagg combined.
• EA Sports, Raising Cane’s, Powerade, Epsilon and Adidas have led all brands in null offers in university sports.
• 75% of the 150 main most committed audiences, social positions came from female athletes.
• Although all the best zero endorsers of female athletes are star players, only three of the best male endorsers are even entries. Peterman has not appeared in a match since 2022. Young played 10 minutes in total for LSU last season, finishing without point, rebounds or assists.
The number of Nile transactions increased by only 1% compared to last year, according to the report. Non -alcoholic technology and drinks have the most growth while retail brands and clothing reduce the number of Nile agreements with athletes.
