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Rise of Gru Domestic Box Office Opening Surpasses $108 Million


“Minions: The Rise of Gru” is the sequel to the 2015 movie, “Minions”, and spin-off/prequel to the main “Despicable Me” film series.

Universal

Families went crazy for ‘Minions: The Rise of Gru’.

Over the weekend, the Universal and Illumination animated feature grossed over $108 million in ticket sales.

The fifth film in the Despicable Me franchise earned an additional $93.7 million in international markets, bringing its estimated opening weekend to $202 million worldwide.

“With the incredible success of ‘Minions’, the idea that family audiences were avoiding movie theaters due to Covid concerns can be abandoned,” said Paul Dergarabedian, senior media analyst at Comscore.

Box office analysts had wondered if this segment of moviegoers was still avoiding theaters after Disney and Pixar’s ‘Lightyear’ grossed just $51 million on its domestic debut last month, falling short of expectations. of 70 and 85 million dollars.

It was unclear if box office competition led to a less than stellar debut for “Lightyear” or if consumers were confused about the film’s release. After all, there hasn’t been a theatrical release of a Pixar movie since 2020’s “Onward.” The animation studio’s final three, “Soul,” “Luca,” and “Turning Red,” are all released on the Disney+ streaming service.

“Minions: The Rise of Gru” accounted for 54% of all domestic moviegoers over the weekend, with 68% of ticket holders being part of family groups, according to data from EntTelligence.

“What this weekend has shown is a triumphant return of families to cinemas, ending any lingering and outdated pandemic narrative that parents and children only want to watch movies at home,” said Shawn Robbins, chief analyst at BoxOffice.com. “When the right content is available, people show up.”

The film is expected to add another $20 million to ticket sales in the United States and Canada on Monday, bringing its holiday weekend total to $128 million.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Minions: The Rise of Gru”.

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