“The value, in particular for generation Z, is no longer defined by the price alone – it is all the culinary experience,” said Burger King, Hope Neiman, director of marketing at Tillster, an order supplier for brands like Burger King, Baskin -Robbins and Popeyes, Business Insider.
“This is why brands like Chile are starting to resonate more with young guests. In a seated channel, Gen Z can take more than a simple meal-they get a place to come together, linger and connect, while finding affordable menu options,” she continued.
Neiman said that the new big QP of Chile Tape in a “Sweet Spot” of indulgence and value, two things that resonate with Gen Z.
“Meanwhile, fast food is no longer the default value game,” she said. “With portfolios that tighten inflation, many guests now treat fast food like madness. When the cost of a driving meal approaches the price of a relaxed dinner, Gen Z asks:” Why not make it count? “”
When included in the 3 -me -for meal agreement for me, the Grand Burger QP of Chile costs $ 10.99. It also comes with an aperitif like a salad or fries and salsa, a bottomless drink and fries.
The hamburger with fries costs $ 14.39, excluding the tax, at my chili closest to Glendale, New York.
In my local McDonald’s in Brooklyn, New York, a quarter -book meal with an average drink and the fries cost $ 14.49, excluding tax. The hamburger with his own $ 7.69 costs, excluding the tax.
When Chile talks about value, they don’t talk about price alone, his CMO has already told Business Insider.
“I think that many brands confuse the lowest price to be (the best) value, and I don’t think that gives consumers enough credit,” CMO George Felix in BI in January. “So for us, we think that the value is the whole holistic experience of what you pay for what you get.”
businessinsider
