Retailers warn prices will increase prices

Household brands, including Pandora, Puma And Hugo Boss Everything said this week that they assess their price strategies in the United States and beyond in the event that President Donald Trump’s most punitive withdrawals come into force.

Some others, on the other hand, said that they modified their supply chains and potentially revised their sales forecasts in the midst of the American uncertainty of commercial policy.

Trump last month announced the scanning of so -called reciprocal import duties on all American business partners. The accusations were then interrupted for 90 days and reduced to 10% for most countries except China, pending trade negotiations.

Companies in the world have nevertheless weighed what the various charges could mean for their companies, with major names such as Mattel, UPS and Ford All of their annual advice.

Here is what some major European retailers have said:

The Danish jewelry brand Pandora, known for its popular charming bracelets and silver jewelry, has warned of significant price increases in the affordable jewelry industry if the reciprocal rates offered by Trump come into force.

The company drifts approximately a third of its sales from the United States, but strongly depends on manufacturing in Asia, notably Thailand, Vietnam, India and China, which prompted it to warn in April a potential element of income.

“Most of the jewelers that are in the price segment where we operate, they all matter somewhere in Asia. So you might have an argument if these prices remain, so it will be more expensive for all those who play,” CEO Alexander Lacik told CNBC.

“Therefore, we have to expect the consumer’s price will see a certain change,” he added.

Asked about the level of price increase that consumers could expect if prices remain in place, Lacik said that Pandora had modeled a certain number of scenarios, but that the final figure was likely to be directed by industry.

The German sportswear brand Puma also underlined potential price increases on the scale of tariffs, noting that it was currently considering “cost optimization” in the United States

“We will potentially change our prices. We are ready for such a scenario to mitigate the impact of tariffs,” said Director Markus Neubrand on Thursday.

The retailer, who also relies on manufacturing in Asia, said that she expected other brands with higher American sales put the costs on prices adjustments. But he noted, however, that he had reduced American imports from China after warning in March that he expected to face an import samples.

“We do not want to be the leader in terms of price change on the US markets,” said Neubrand. “There are other players in our industry where the United States is much more relevant. As the third biggest brand in the world, we should not be the price leaders.”

He comes after the giant of rival sports clothes Adidas said last week that the samples would cause price increases for all his American products.

The Hugo Boss fashion retailer followed other high -end brands saying that it was considering pricing adjustments in the context of wider measures to provide the impact of additional costs.

Other plans include the redirection of products from China to the United States and replacing them with products from other markets, optimizing the company’s global supply imprint.

The costume manufacturer noted that the uncertainty about prices, the risk of recession and the immigration policy was both national and tourist spending in the United States, its largest market.

The CEO, Daniel Grieder, said that the appetite of the American buyer had “certainly decreased” but added that he was still too early to judge real impact, despite the gentle sales in the first quarter.

“We continue to monitor the situation,” said Grieder. “Given the continuous uncertainty of prices, it is still too early to draw final conclusions.”

The online clothing retailer Zalando said that he had so far saw any “notable impact” on his activities following prices, adding that consumers’ demand had been “rather stable”.

By confirming his directives in the full year, he nevertheless declared that he was positioning himself to manage “all external developments” in what he nicknamed a “geopolitical and macro-economic environment in rapid evolution”.

The company said that it has so far had no “notable impact on our activities” following prices and that consumer demand had been “rather stable”, but that it was positioned to manage “any external development”.