Report: Apple’s Confidence in AI Leads Android Makers to Prioritize AI

In the months leading up to the introduction of Apple Intelligence features at WWDC, there was widespread speculation that Apple was “behind the curve” when it came to AI.

According to a new report, some Android makers were even further behind, waiting to see what Apple would do with AI. Now, because of Apple’s confidence in the technology, they’re scrambling to go all-in.

Surging iPhone 16 orders have sparked an AI frenzy among Android makers

Earlier this week Bloomberg reported that Apple has increased its initial orders for the iPhone 16 lineup, partly due to expected demand for Apple Intelligence features.

The company has increased its iPhone 16 orders by more than 10%, with a goal of shipping more than 90 million units by the end of 2024 alone.

It seems that Apple’s confidence in AI has sparked a wave of AI activity among its competitors.

Jay Liu and Jack Wu write for Digital hours:

Apple’s surge in orders has intensified competition in the 2024 flagship smartphone market… The Android camp, in particular, hopes to take advantage of the AI ​​trend to regain the market share lost by Apple in recent years. Therefore, they are ready to widely promote AI flagship models.

Beyond aggressive inventory building, major brands are working to make their smartphones more appealing by introducing and innovating AI features. This has become a top priority, especially after Apple announced a significant breakthrough in AI, demonstrating the appeal of AI features to consumers.

The report explains that major SoC vendors like Qualcomm and MediaTek have been stockpiling chips as all major flagship phones are expected to move to 3nm manufacturing processes like the iPhone. This will enable more computing power at a lower battery cost, a key combination to support AI features.

9to5Mac’s review

When Apple does something, its competitors notice. And while it has become fashionable to argue that Apple is behind on AI, it seems that several other companies have been waiting for Apple. They have been waiting for it to somehow legitimize AI as a consumer-friendly technology. And Apple Intelligence has a good chance of doing just that.