Since the release of the iPhone in 2007, the device belongs to an extremely loyal group of consumers. In 2023, the percentage of iPhone users who bought another iPhone when they upgraded reached an extremely impressive 94%. It was the year that Apple released the IPhone 15 Series. But it seems that it was a peak for fidelity to the iPhone according to the data Posted by Consumer Intelligence Research Partners (CIRP).
After peaks at 94% in 2023, the percentage of iPhone owners whose next phone also came from Apple lowered the nose by 89% and this percentage remained the same this year. It is easy to blame the drop in a lack of innovation from Apple.
Interestingly, while Apple iPhone owners seem to vacillate in their loyalty, things go in the other way for the best Cupertino rival, Samsung. CIRP data show that the number of Owners of galaxy phones who bought another Samsung Galaxy phone When the time has come from the upgrade increased from 68% in 2021 to 76% this year. This was not a direct increase in the UP elevator for Samsung because the South Korean manufacturer experienced a minor hiccup in 2024 with a small 1% drop in brand loyalty.
Apple loses fidelity to the brand while Samsung wins a more faithful audience. | Image Credit-Cirp
The figures cited by the CIRP are based on a survey showing the percentage of owners of previous smartphones who had an iPhone or Samsung Galaxy duct and bought a new phone during the quarter of the survey. The survey covered buyers with new mobile phones rather than limiting it to the quarterly CIRP survey of Apple customers.
Although it may seem a loyalty battle between Apple and Samsung, it goes further than that. Keep in mind that a phone owner leaving Samsung can go to another Android phone manufacturer. On the other hand, an iPhone owner dropping iOS will most likely find himself on Android.
