An average of 123 million people watched Super Bowl LVIII on Sunday, representing the largest audience of any television broadcast in history.
The Kansas City Chiefs’ victory over the San Francisco 49ers averaged 123.4 million viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision and digital properties CBS Sports, Univision and NFL, including NFL+.
CBS said Monday night’s numbers were based on data from Nielsen Fast National and Adobe Analytics.
This year’s game breaks the previous record set by last year’s Super Bowl, which attracted 115 million viewers on Fox.
A total of 120.0 million viewers watched the game on CBS, the largest audience in history for a single network, while the network said it was the most broadcast Super Bowl in history. story, led by record viewership on Paramount+, although it did. does not provide streaming numbers.
The buzz around this year’s Super Bowl was especially high, given the highly publicized romantic relationship between Chiefs tight end Travis Kelce and pop megastar Taylor Swift.
Ads for Sunday’s game topped $7 million for a 30-second spot, also a record.
Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Gn En sports